From strategy to visual identity
01 Identity
From concept to use
Where the brand takes shape
When strategy is defined, the challenge isn’t deciding, it’s applying. Identity establishes a consistent foundation to build a visual language your team will use from day one, with coherence in any context.
Who?
Identity is for you if...
- → you have clear strategy but no visual foundation.
- → your brand is applied inconsistently.
- → you're launching a new product or service.
- → you need to organize the visual without a full system.
What?
Identity helps you...
- → have a clear, professional visual identity.
- → establish a foundation for brand application.
- → unify visual criteria across all touchpoints.
- → avoid inconsistencies and improvised decisions.
02 The result
A clear visual identity ready to apply
Inconsistent applications, incorrect visual decisions, teams interpreting the brand differently. Without a defined visual foundation, every touchpoint creates inconsistencies. Meanwhile, others operate with identities that let them apply the brand with precision.
This is what you gain when identity is well defined:
Consistency
Your brand is applied consistently across every channel
Consistency
Your brand is applied consistently across every channel
Use
Brand identity is used with criteria
Use
Brand identity is used with criteria
Control
There is confidence in visual decision-making
Control
There is confidence in visual decision-making
02 Work
From innovation to leadership
When your brand communicates with the same precision as your product, technical depth becomes a sales argument and leadership builds itself. That’s why complex projects need solid brand systems.
GUA Decoding the language of plants
CO+ A cultural brand for innovation
Bright School Teach to communicate
Matemático Balance over noise
03 Timeline
Agile, focused and ready to use
8 > 12 weeks, depending on scope and complexity.
Alignment and direction
We define context, objectives and criteria before we start.
Design: visual identity
We build the core elements that shape the brand.
Guides and delivery
We prepare everything so the brand is applied consistently.
04 The Program
01. Alignment and direction
We review context, existing assets and references to establish the foundation for the creative process, ensuring coherence in all decisions.
02. Design: visual identity
We turn positioning, narrative and creative direction into concrete visual decisions, building a coherent identity for real-world use.
03. Guides and delivery
We organize elements and criteria into clear guides so teams can apply the brand without interpretation, with coherence and in any context.
What’s included
- → Logotype system and variations
- → Typography families and use
- → Color palette and combinations
- → Visual principles and online brand guidelines
- → Core brand assets
What’s not included
- → Brand strategy or positioning
- → Verbal identity
- → Website or landing page
- → Motion, logo resolve or animation
Shape your brand
06 Our partners
We work with leaders in culture, technology and innovation
Agronova · Agrovin · Analyticalways · Biomemakers · Cambium · Capital Energy · Dogfy · El Mosca Elecnor · Fieldeas · Fractalia · Gobierno de Canarias · Iberia · INSST · JLL · Mahou · Ministerio de la Presidencia · Monom · Museo del Prado · Museo Thyssen-Bornemisza · Pfizer · Probelte · Pwaas · Santillana · Sismotour · Stulz · Symborg · Teka · Timac · Verallia
07 Testimonials
What our clients say
