Mambo Fresh

Fecha

March 2024

Servicios

Branding

Brief

A FAIR MARKET FOR EVERYONE

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Did you know that in some countries, tropical fruit farmers have faced major challenges due to a lack of access to fair markets? In this context, Mambo Fresh emerges, a company dedicated to the international trade of tropical fruits. Specialized in importing, exporting and marketing, Mambo Fresh stands out for its commitment to quality, innovation and fair trade. In this project, Salago collaborates with Mambo Fresh to rebrand the brand and create an identity that gives them freshness and dynamism.

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Strategy | Harvesting Impact

Mambo Fresh aims to go beyond simply being a distributor of tropical fruits. They seek to establish themselves as a leading company in the sector, not only because of the quality of their products, but also because of their unique approach and commitment to general well-being. Promoting collaboration between all parts of the supply chain, they believe in integrity in all collaborations and in persistence as a work philosophy. Quality, trust and constant improvement are some of its pillars. The key lies in creating a positive impact that extends from farmers to final consumers.

Solution | Redesigned Freshness

We are fresh, we have rhythm. In response to the Mambo Fresh strategy, verbal communication is developed that seeks to infuse an air of dynamism and freshness essential to the sector, while offering a closer tone that strengthens trust in commerce. We tackled the challenge of revitalizing the visual identity of Mambo Fresh with a logo that reflects tropical diversity, playing with organic forms. Hand in hand with the logo, a selection of corporate colors is made that reflect the naturalness of the brand and the fruits. In addition, we have differentiated the two key services of Mambo Fresh — international trade and consulting — through specific sub-brands, each with its own descriptive and identifying color, adding clarity and distinction to the Mambo Fresh offering.

Impact | Fruits with a future

The new identity of Mambo Fresh is ready to transform the perception of the brand in the market. With its renewed image, Mambo Fresh is ready to establish itself as a leader in the tropical fruit sector, standing out not only for the quality of its products but also for its unique approach and commitment to general well-being.

OTROS
PROYECTOS

Branding

Web

Branding

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