Concordia
LEADERS IN FINANCIAL AND REAL ESTATE ADVICE
Did you know that the real estate sector is one of the most distrustful sectors in the world? Currently, nearly 60% of the population does not believe in the role played by agents and consultants as intermediaries, mainly due to fraud and malpractice. This bad image is mainly due to the lack of regulation and the increase in labor intrusion in the sector. Concordia, a financial and real estate advisory boutique, stands out in this sector for its specialized approach and for the more than 20 years of experience of its partners.
In the midst of this scenario, Salago has collaborated with Concordia to define its brand image, helping the firm to be perceived as one of the leaders in its sector through its specialized and customer-focused approach, offering customized solutions that maximize profitability.
Strategy | Tailor-made solutions based on experience
The strategy carried out by Salago consisted of highlighting Concordia's experience, as well as its commitment to excellence, with the objective of attracting new clients and being perceived as a sophisticated firm. The brand strategy was developed, thus defining some of the most representative elements of its personality, such as the mission, vision or values of the firm. To this end, we focus on highlighting the authenticity of their service, paying special attention to their relationship with the customer and the ability to offer innovative and cost-effective solutions. In addition, with the mission of helping the firm to be recognized as a leader in the sector, we established the basis for defining authentic and meaningful communication with clients as well as a visual style that provides differentiating value to the brand.
Solution | An intelligent, solid and committed brand
We developed a verbal identity that would allow us to communicate the important and differentiating aspects of the brand in a clear and concise manner. In addition, we created a series of messages that would help build a solid and lasting connection between the entity and its customers. On the other hand, we created a visual identity that reflected the most representative values of the firm and that would allow it to be perceived as an intelligent and solid entity, with a strong commitment to its clients. We use a non-serif typeface, with a modern and casual style, and a color palette that reflects both the youthful character of the entity and the seriousness and professionalism of this type of business. In addition, the combination of visual and emotional elements reinforces Concordia's position as a unique and memorable brand.
Impact | Achieving New Goals
The design of the new Concordia brand has had a major impact on its positioning in the market. The new identity, verbal and visual, has been able to effectively transmit the values of commitment and sophistication that characterize the firm, generating greater trust among its clients and attracting a much more demanding audience. Thanks to the collaboration with Salago, Concordia has not only managed to consolidate its reputation, but it has also strengthened its position as a leader in financial and real estate advice, within a saturated and competitive sector.
DO WE
DO YOU NEED?
NEWSLETTER
