Ivive

Fecha

March 2023

Servicios

Branding

Brief

ONE HOME, THOUSANDS OF STORIES

Did you know that the home is where each person spends on average more than 25% of their life? This surprising fact underlines the importance of the space we call home, a place where unique stories are woven together and memories are cultivated. At Salago, we are faced with the challenge of encapsulating the essence of Ivive Hogar, a real estate consultant with more than 20 years of experience advising on property purchases, sales and rentals.

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Strategy | Professionalism and closeness to hand

Our mission was clear: to develop a brand identity that not only reflected professionalism and experience, but also conveyed closeness, modernity and, above all, the warmth of home. With Ivive Hogar, we set out to go beyond a simple graphic representation; our goal was to create a symbol that resonated with the emotions and experiences of each individual in their search for the ideal space to call home.

Solution | Design that speaks

To develop the visual identity of Ivive Hogar, we set out to move away from the conventional, merging experience and professionalism with a contemporary style. The chosen color palette, with gray and red tones, provides a balance between elegance and vitality, while the typography infuses modernity and clarity. The main symbol, a three-dimensional representation of the home, seeks to connect emotionally with customers, symbolizing a space of growth and comfort.

Impact | Spaces to Grow, Live and Dream

This new visual identity not only captures the essence of professionalism and closeness of Ivive Hogar, but it also sets a new standard for innovation and accessibility in the market. We have created a brand that not only represents a space to live, but also an environment to grow and dream. This impact goes beyond aesthetics; it is redefining how customers perceive and relate to the spaces they inhabit. Ivive Hogar promotes real estate solutions that are both practical and emotionally resonant. The brand is now a reflection of a deeper commitment to each customer, guaranteeing personalized and genuine experiences, and reaffirming Ivive Hogar's promise to offer not only properties, but homes full of life and possibilities.

KATO

Zeeiu

North Organics

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Ivive

Strategy | Professionalism and closeness to hand

Solution | Design that speaks

Impact | Spaces to Grow, Live and Dream

OTROS
PROYECTOS

DO WE

DO YOU NEED?

Ivive

Strategy | Professionalism and closeness to hand

Solution | Design that speaks

Impact | Spaces to Grow, Live and Dream

OTROS PROYECTOS

DO WE

DO YOU NEED?

NEWSLETTER

OTROS
PROYECTOS