EasyGest

Fecha
February 2024
Servicios
Branding
Motion
Brief

CITIZENS OF THE WORLD

Did you know that Spain is one of the favorite destinations for students looking for an international experience? With his rich culture, excellent weather and prestigious universities, it is not surprising that every year thousands of young French people choose Spain to expand their horizons. In this project, Salago collaborated with EasyGest to create an innovative service that supports these 'citizens of the world' in their new chapter in Madrid.

Strategy | The First BraveBrand®

At Salago, we marked a milestone with EasyGest, our first project using the BraveBrands® approach to inject courage and innovation into the brand. We transformed the identity of EasyGest, from a strengthened brand narrative to a modern and close aesthetic that would attract and connect with families. The brand's communication strategy is based on values such as trust and safety, inspiring closeness to parents and children despite the distance through EasyGest.

Solution | The new face of EasyGest

We adopt a design path with a modern and close approach, aligned with the brand's personality. Focusing on the archetypes of the 'Creator' and the 'Caregiver', we chose purple as the main color, symbolizing exclusivity, creativity and care, resonating especially with the maternal figure. In addition, graphic elements are developed that reflect the dynamism and movement that the brand represents, and symbolizes the trajectory. This approach was reflected in a modern logo and dynamic graphic elements, complemented by motion graphics that encapsulate the essence of EasyGest.

Impact | Making a Difference

This project not only increases the visibility of EasyGest, but it also sets a new standard in the relocation services market in Madrid. With a revitalized brand and more effective communication, EasyGest will not only be able to achieve its financial goals, but also to improve the satisfaction and perception of its customers. This transformation marks the beginning of a new era for EasyGest.

KATO
Thyssen
North Organics

OTROS 
PROYECTOS

KATO
Branding
Thyssen
Motion
Well App
Web

DO WE

DO YOU NEED?

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Branding with attitude
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28669 - Boadilla del Monte, Madrid
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