“Do you know what motion graphics is in graphic design? It’s a new resource used mainly in advertising that’s generating a lot of buzz.”
Do you know what motion graphics is in graphic design? It’s a new resource, primarily used in advertising, that’s generating a lot of buzz.
Companies increasingly need to be innovative when creating content to capture the attention of a wider audience. We live in a time when it seems like everything has already been invented, making it quite a challenge to stand out from the crowd.
Motion graphics has become a key element in advertising, taking graphic design to another level. Its evolution over time has been remarkable, and thanks to this, it has become a widely used resource for various types of businesses.
Would you like to know what it is? Keep reading to discover all the interesting aspects of this new method.
For a logo to be considered a good logo, it must meet these four rules:
What is motion graphics?
Perhaps the term isn’t very familiar to you, so we’ll start by explaining what motion graphics is in graphic design.
It’s actually an old technique, but it has only recently gained popularity due to advancements and improvements. We don’t yet have a perfect synonym in Spanish. We usually translate it as “moving graphics,” but the English term is more commonly used.
It’s an animation that combines different disciplines such as graphic design, photography, video, and audio. The purpose of this animation is to communicate a message in a powerful way.
Establishing a classification system is a somewhat complex task, as we’re dealing with a constantly evolving resource. Even so, we’ll show you the most commonly used techniques at the moment.
Motion graphics techniques
Typically, four classifications are established based on technique:
– Kinetic-Motion Graphics. This consists of a combination of text, design, and music. Currently, it is the most widely used in advertising. Its key advantage? It achieves a highly attractive design through all the aforementioned elements.
– Kinetic Typography. This involves text in motion. Although it may seem simple, it has a powerful effect on the message’s recipient. Sometimes, this text is accompanied by a voice that also reproduces what is written, thus reinforcing what we read.
– Stop Motion. This is the most captivating technique. In fact, cinema was invented using this method: montage through the combination of several photographs.
– Combination with live-action footage. In this case, a real image is used to create a strong impact.
How to create with motion graphics: 4 key points
If you own a business, you might be interested in using this technique as an advertising tool. Therefore, we’ll explain the steps you should follow to create animated videos with motion graphics. Don’t forget to take notes!
1. Concept
Obviously, before starting your creation, you must be very clear about the type of message you want to convey.
2. Design
Once you’ve decided what you want to say, it’s time to work on the design. Create a storyboard that includes the images, shots, movements, colors, etc.
3. Animation
It’s time to bring our work to life! In this case, you should choose a good program to carry out your creation. Animation is the most complicated part of the entire process and the most time-consuming.
4. Audio
Sound, whether it’s a voice or music, is something that really captures attention. However, the sound effects should be consistent with the rest of your creation.
Now you know what motion graphics is in graphic design. As you’ve seen, this is a method that has evolved over time and is highly effective for advertising, as it creates a significant impact on the message’s recipient.
In addition to advertising, we can use this resource to explain ideas or concepts, for a corporate logo, and more.
Creating motion graphics can be somewhat challenging, as it requires proficiency in certain software programs.
If you’d like to incorporate this method but are feeling a bit lost, contact our motion graphics agency in Madrid, Salago. We’d be delighted to help you boost your business.
