socio de diseño estratégico

Consulting firm vs execution studio vs strategic design partner: what to choose (and why)

A consulting firm helps you make decisions (direction, focus, positioning). An execution studio helps you build (craft and production). A strategic design partner […]
See More
salago blog 01 imagen 01

Brand positioning for B2B: a practical framework to differentiate yourself

Why Write This (and Why Now) There’s a recurring symptom among SaaS B2B founders […]
See More
Frame 17565

Branding mistakes in growing startups: MVP, narrative, and differentiation

The common problem (what a CEO/CMO sees—even if they don’t say it) In the growth phase, most startups […]
See More
65cb6758418598e0b560b7af Mesa20de20trabajo2018-100

Sensory branding: beyond sight

Did you know that 75% of our emotions are influenced by what we smell? This leads us to reflect on the power of sensory branding, which isn't limited to the visual, but encompasses how […]
See More

Be honest, make impact
and have fun

Scroll to Top