“The relationship between art and advertising continues to grow, managing to envelop brands, products, and all kinds of services with new techniques related to the audiovisual and illustration sectors.”
Concept art originated in the film and video game industries. Today, it’s used in all kinds of advertising projects brought to life through 3D. Discover what concept art is and its role in 3D design.
What is concept art?
Concept art is a branch of illustration and the audiovisual sector. Its main objective is a visual representation of an idea or concept that tells a story or conveys a specific look.
Concept art provides a strong point of reference that helps align the creative teams working on a given project.
Primarily, it serves as a way to save time when creating visual material for a game. But above all, it’s responsible for turning words into images, creating a visual guide to make the team’s work easier.
It began to be used in the world of film and video games to convey a vision and establish the tone of a game or film.
But in recent years, this technique has become in demand in other sectors, such as publishing, the automotive industry, and television. It’s a perfect way to enrich a company’s communications, presentations, animations, or create a digital experience.
It doesn’t have a specific format: it can mean anything from simple sketches to highly detailed drawings. They can even be wide shots of entire areas or close-ups of detailed parts.
Using 3D in concept art
Now you know what concept art is, but what does 3D have to do with it? The combination of concept art and 3D is a powerful technique that has emerged in recent years.
This is thanks to the increasing prevalence of painting and digital design in the concept art industry, introducing 3D technology into paintings and concepts used for all kinds of projects.
In a project, concept art defines the visual style. 3D modeling is used to create a tangible model of each concept, complete with lighting, form, and texture.
This 3D modeling is the process of creating and representing any object or surface using 3D technology by manipulating edges, vertices, and so on.
You’ve surely seen the results in movies, animations, video games, or commercials featuring imaginative creatures or structures.
Monotonous stock image libraries are a thing of the past. With 3D concept art, a company or project can achieve a fresh, new, and unique narrative that makes any brand more recognizable.
But 3D modeling isn’t everything. Thanks to 3D animation, models can come to life in dynamic environments. They can animate every element for video games, commercials, tutorials, and much more.
Today, this concept is widely used to increase the visibility of prestigious brands, products, and services. It has become a powerful marketing tool.
In such a competitive market, standing out is key, and 3D concept art can elevate a brand above the competition thanks to this powerful resource.
Are you looking for an agency that can meet all your illustration needs and create creative and engaging animations for your business purposes? Salago’s 3D illustration can help you achieve this. After learning what concept art is and what its function is in 3D, it’s time to take advantage of all its benefits.
