Every company needs a slogan, and it should be carefully chosen to truly help them become recognizable and boost sales. Creating a slogan for a company isn’t simply about picking any clever phrase. Its purpose isn’t to be funny, controversial, or intellectual, but rather to contribute to a brand’s recognition and success.
At salago.design, a design studio in Madrid, we create slogans that resonate with businesses’ ideal customers and have a positive impact on their brands. If you still have doubts about their importance for a business, we’ll show you what a slogan is and provide five examples that you’re sure to recognize and that are key to the success of the brands they represent.
What is a slogan and 5 successful examples you recognize
What is a slogan?
A slogan is a short, one- or two-sentence phrase that represents a brand or product. It should highlight a key product feature, emphasize its differentiating value, address an objection by pointing out a relevant quality or property, emphasize its mission, or allude to the type of experience, feeling, or lifestyle that its use or consumption provides.
Furthermore, a good slogan is always easy to remember. A slogan is key in branding, advertising, and marketing. One of the first decisions to make when launching a brand, relaunching it, or creating a powerful and successful campaign is to create an appropriate slogan.
Now that you know what a slogan is, let’s look at five examples that will sound familiar.
“Bet you can’t eat just one,” an example of a successful slogan
How many times have you read, heard, or perhaps even mentioned it?
Lay’s slogan is a great example to follow because, in just a few words, it refers to the deliciousness of its product and suggests that it’s irresistible. In just seven words, it makes it clear that it knows it has a good product and challenges the consumer to try it so they can see for themselves that it truly is, confident that they’ll like it.
It’s a good example of a slogan because, moreover, it resonates with everyone, regardless of age, gender, income level, or preferred lifestyle.
Because you’re worth it, the L’Oréal slogan that makes you feel you deserve it
Why settle for less when you deserve the quality this brand offers? You deserve the best, and you shouldn’t compromise on that. That’s why you deserve L’Oréal. That’s what this cosmetics brand’s slogan tells you: you don’t need to be someone else, and you’re no less than the top superstars who advertise their products. You are already a valuable person, and that’s why you’ve earned the best.
And what is the best in this case? Their products, of course.
Red Bull gives you wings, a successful slogan that you’re probably very familiar with.
This is a great example of a successful slogan. It’s recognizable and in just a few years has become almost a catchphrase, a colloquial expression, fitting into many conversations and contexts.
It openly includes the brand name and showcases the energy boost this sports drink provides. It highlights the vitality it delivers or how it aids recovery.
But at the same time, it suggests that it helps you boost your motivation and success in whatever you want to undertake, whether in sports, at work, or in your personal life. You feel it provides the necessary mood and strength to achieve your goals.
Take a break, have a Kit Kat, the phrase that says it all
This slogan gives you an idea of when the ideal time is to enjoy the product. It alludes to the well-being it provides, to the experience of savoring it. It evokes the desired state with the product and includes the brand name for clarity.
The secret is in the dough, Telepizza’s slogan
This slogan highlights the strength of Telepizza’s pizzas, suggesting that they have a special ingredient, preparation process, or procedure that makes their product tastier, longer-lasting, or more enjoyable to eat. Because no matter what toppings you choose, they’ll always be on a great crust.
We’ve already seen what a slogan is and 5 successful examples. Now all that’s left is for you to create your brand’s slogan.
Frequently Asked Questions About Slogans
What is a slogan?
A slogan is a short, memorable, and strategic phrase that summarizes a key idea about a brand, product, or campaign. Its purpose is to help people remember the brand and quickly understand what makes it unique.
What is the purpose of a company slogan?
A slogan helps reinforce a brand’s positioning, differentiate it from competitors, and connect with its ideal audience. It also makes the brand more recognizable across advertising campaigns, social media, packaging, websites, and other customer touchpoints.
What makes a good slogan?
A good slogan should be clear, memorable, consistent with the brand’s identity, and relevant to its target audience. It should also communicate a benefit, an emotion, a promise, or an experience associated with the brand.
What is the difference between a slogan and a claim?
A slogan usually represents a long-term brand idea and can remain associated with the brand for many years. A claim, on the other hand, is typically linked to a specific campaign, product launch, or advertising initiative.
Why is it important to create a professional slogan?
Because a slogan is more than just a clever phrase. When developed strategically, it can improve brand recall, strengthen brand personality, communicate the value proposition, and help audiences connect with the business more quickly.
When does a company need a slogan?
A company may need a slogan when launching a new brand, undergoing a rebranding process, creating an advertising campaign, introducing a new product, or improving the way it communicates its unique value.
Can a slogan help increase sales?
Yes, provided it aligns with the brand strategy and resonates with the motivations of the ideal customer. A strong slogan can make a brand more memorable, more desirable, and easier to recognize compared to its competitors.
How do you create a brand slogan?
To create a slogan, it is important to first analyze the brand’s identity, target audience, value proposition, tone of voice, and differentiation from competitors. From there, concise, clear, and memorable phrases can be developed to capture the essence of the business.
