Do you know how to make an animated explainer video? Animated videos open up many possibilities for businesses. They can explain how a product or service works and can also be used as educational material. You can use them to promote your company, products, or services, or to provide high-quality and original content for your blog, social media, or YouTube channel.
Let’s look at the key elements for creating a high-quality animated explainer video that will help you achieve your goals.
How to make an animated explainer video: tips that will lead you to success
Do your research, the first step
Deciding what to talk about, researching, and taking notes are the first steps in creating an animated explainer video. If you plan to use explanations or materials from other sources, make sure you have the legal right to use them.
Make decisions about your video
Even before you start? Yes, if you truly want to create a high-quality animated explainer video that helps you convert, you need to make some important decisions.
For example?
- How long will the video be?
- On what platform will you post it, who will be the target audience, and what is the objective?
- How long is the transition, pause, and display time for each drawing?
- If there’s a whiteboard or background, what color will it be, and what color will the text be?
- What title, description, and keywords will you include?
Write the script for your explainer video
It’s an essential step to avoid improvisation. Any tips for doing it right?
- Prepare concise and brief phrases.
- Stay focused on your objective: why you want to create this video and what its purpose is.
- Consider your target audience.
- If you’re wondering how to make an animated explainer video for your company, keep in mind your brand’s tone, values, and narrative voice.
- If there are multiple characters, give each one a distinct rhythm and narrative style.
- Use storytelling whenever possible.
- Decide on the tone you’ll use to deliver your message.
- Include a call to action.
- Read it aloud, and if anything feels off, change it.
Create a storyboard to make a successful animated explainer video
Even if it’s just a rough sketch, you can check that it syncs well with the script or decide what to change to make it work. You can include script excerpts to clarify what text will accompany each image.
Find suitable background music for your animated video
Consider the style and make sure it suits your needs. Remember that you can’t use just any music. If you don’t want to create it yourself or pay someone to do it, look on free resource websites. Some free image banks also have free music. Make sure you comply with their usage guidelines.
Create the images for an animated clip
Are you going to draw them yourself or commission a professional? Are you going to use free resources or those you already have?
Record the script narration for your explainer video
Explore the available free and paid tools and decide which one is best for you if you’re planning to create an animated explainer video with good sound. If you’re recording your own voice, rehearse your tone and volume several times. It’s also a good idea to record the script multiple times at different paces and choose the one that works best for you.
If someone else is going to do it, hire someone with experience. Use a good microphone and remember to record silences of at least 30 seconds so you can include them if needed.
Choose the tool to create a high-quality animated explainer video
There are currently free and paid tools that are easy to use for creating doodle animations or explainer videos with images. Some even offer royalty-free images and music that you can use in your videos. Check which video formats they support and how easy they are to use.
Decide which one you want to use and familiarize yourself with it. Keep in mind that creating animated explainer videos is something you’ll likely need to do in the future. So don’t hesitate to invest a little time in it. It will be worth it.
Perform the assembly
With all of the above in mind, it’s time to edit your video using your chosen software. Take your time.
Now you have all the keys and know how to create a high-quality animated explainer video. Does it seem like too much work, too complicated, or do you simply not have the time? Hire qualified professionals to create a great explainer video in Salago. Our multidisciplinary team can convey everything you need in an optimal and engaging way for your target audience.
