Custom web design for Gentlecan, a new concept in dog grooming and boutiques where the dogs are the true stars.
Because the website is where many users begin their Gentlecan experience, it had to reflect the brand’s style, elegance, and personality. How did we do it? With custom illustrations, attention to detail, and by giving center stage to the true kings of the house.
For more than ten years I have led Salago, a strategic design partner for science, technology and impact companies. I work with CEOs, founders and marketing leads to turn technical complexity into clarity, and clarity into growth.
I have worked with startups, scaleups and institutions across biotech, agtech, climate tech and deep tech. My approach combines strategic thinking, branding and creative direction, and it starts from a simple idea: what decides a complex sale is not how a brand looks, but whether the market understands why it exists.
