“Do you know what motion graphics are in graphic design? This is a new resource used mainly within the advertising medium that is giving a lot to talk about”
Do you know What does motion graphics consist of in graphic design? This is a new resource used mainly within the advertising medium that is giving a lot to talk about.
Companies must be increasingly innovative when it comes to creating content to capture the attention of a greater number of users. We are facing a period in which everything seems to have been invented, so standing out from the rest becomes a somewhat complex task.
Motion graphics has managed to play a fundamental role in the advertising field, since it takes graphic design to another level. Its evolution over time has been very remarkable, and thanks to this it has become a resource widely used by different types of companies.
Would you like to know what it consists of? Keep reading to discover all the fun facts about this new method.
For us to say that a logo is a good logo, it must meet these four rules:
What is motion graphics?
The term may not be very familiar to you, so we'll start by explaining What is motion graphics in graphic design.
Actually, this is an old technique, but it has reached its popularity relatively recently due to its advances and improvements. We don't have a faithful synonym in Spanish yet. Normally, we translate it as “motion graphics”, but the term is often used in English.
It is an animation that is capable of combining different disciplines such as graphic design, photography, video and audio. The purpose of this animation is Communicate a message in an impactful way.
Establishing a classification becomes a somewhat complex task, since we are faced with a constantly evolving resource. Even so, we'll show you which techniques are most used at the moment.
Motion graphics techniques
Normally, it is usually established 4 classifications based on the technique:
— Kinetic-Motion Graphics. It consists of a combination of text, design and music. Currently, it is the most used in advertising. Your primary key? : manages to provide a very attractive design through all the elements mentioned above.
— Kinetic Typography or Kinetic Typography. This is a moving text. Although it may be something simple, it has a great effect on the recipient of the message. Sometimes, that text is accompanied by a voice that also reproduces what is written, in this way, what we read is reinforced.
— Stop Motion. It's the most attractive technique. In fact, through this method, cinema was invented: montage through the combination of several photographs.
— Combination with real image. In this case, a real image is used to create a great impact.
How to create motion graphics? : 4 keys
If you have a business, you may be interested in using this technique as an advertising medium, so we will explain what Steps you must follow to make animated videos with motion graphics. Don't forget to take notes!
1. Concept
Obviously, before starting with your creation, you should be very clear about what type of message you want to send.
2. The design
Once you've decided what you want to tell, it's time to get to work on the design. Create a storyboard in which you reflect images, planes, movements, colors, etc.
3. The animation
It's time to bring our work to life! In this case, you must choose a good program to carry out your creation. Animation is the most complicated part of the whole process and the one that will take you the most time.
4. The audio
Sound, whether it's a voice or music, is something that captures a lot of attention. However, the sound effects should be in line with the rest of our creation.
Now you know What is motion graphics in graphic design. As you have seen, this is a method that has evolved over time and that turns out to be very effective for advertising, since it causes a great deal impact on the receiver of the message.
In addition to using it for the advertising medium, we can use this resource as an explanatory support for ideas or concepts, for a corporate logo, etc.
As for the creation of motion graphics, it can be somewhat difficult, since it is necessary to know how to handle certain computer programs with ease.
If you want to incorporate this method, but you are a little lost, go to our agency for motion graphics in Madrid Salago. We'll be happy to help you boost your business.
