Client
Kynegos
Industry
Innovation Sustainability Technology
Establishing authority for a sustainable innovation hub within a disaligned sector
We repositioned a corporate venture by replacing fragmented narratives with a rigorous framework, moving beyond generic tropes to foster partnership through transparency and impact.
Brand strategy
Visual identity
Verbal identity
UX/UI design
Web development
01. Challenge
Resolving identity in the sustainable tech ecosystem
Kynegos emerged as a spin-off from Capital Energy with a mission to build tech companies capable of driving sustainable transformation.
However, in an ecosystem saturated with discourse but lacking in action, the project faced a significant identity crisis because it didn’t fit into any existing category. It wasn’t a consultancy, an accelerator or a fund. Without a clear definition, its value proposition lost differentiation, making it difficult to communicate its true purpose to the market.
02. Solution
From external support to a specialized corporate venture arm
The solution was a strategic pivot: positioning Kynegos as a sustainable impact Company Builder. We moved away from external support to focus on internal creation, connecting industry, technology and applied innovation.
This strategy was translated into a coherent system: a sober and structured brand with no
empty gestures, a visual identity designed for clarity and function and a digital platform focused on explaining Kynegos’ role rather than simply listing services. Together, it reinforces the idea that Kynegos exists to build companies from the inside, not just accompany them from the outside.
03. Impact
Building a scalable foundation through category definition
As a result, Kynegos gained a solid foundation to attract talent, partners and institutions aligned with its vision. By defining a clear category, the brand achieved clarity, a defined path for growth, focus, directing resources toward materializing tech solutions and authority, establishing itself as a builder within the impact hub space.
The goal was met: proving that sustainability is not something to be merely communicated
it is something to be designed. Sustainability is not communicated. It is designed.
04. About the project
Credits Team members involved
Cristian Salazar
Creative Director
Jorge Salazar
Digital Lead, Product Design
Alberto Anguita
Brand Lead, Strategy & Design
Ricardo Acosta
Full Stack Developer
Credits Team members involved
Cristian Salazar
Creative Director
Jorge Salazar
Digital Lead, Product Design
Alberto Anguita
Brand Lead, Strategy & Design