Custom web design for Gentlecan, a new concept in dog grooming and boutiques where the dogs are the true stars.
Because the website is where many users begin their Gentlecan experience, it had to reflect the brand’s style, elegance, and personality. How did we do it? With custom illustrations, attention to detail, and by giving center stage to the true kings of the house.
Brand design and strategy are essential for competing in today's constantly evolving landscape. For more than 10 years, I have led Salago, a strategic design studio based in Madrid, where I work with CEOs, founders, and CMOs to transform complexity into clarity—and that clarity into meaningful business growth.
Throughout my career, I have partnered with startups, scaleups, and global institutions to build distinctive brands that are aligned with their business goals. My approach combines strategic thinking, branding, and creative direction to create brands that inspire trust, align teams, and deliver lasting impact.
