Author: Cristian Salazar
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4 types of corporate websites

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Gentlecan

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Branding

What is the purpose of corporate identity?: 5 key points

“Building brand recognition is a key objective for companies of any size. To achieve […]
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What is typography for?: 4 reasons why it’s important for a brand

“Choosing the font is just as important as any other brand symbol, such as corporate […]
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How to generate a conversion funnel with SEO?

“Understanding the path users take in their online shopping journey is essential […]
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Motion

How to make creative corporate videos: 5 tips to achieve it

“Corporate videos are capable of describing a company’s history and vision. Most […]
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Branding

What is brand identity?: Everything you need to know

“Your personal identity makes you unique, just as your brand identity is the special blend of your business that distinguishes it from all competitors.” But what exactly is […]
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Motion

How to make short videos for social media: 4 tips for success

“Videos are becoming increasingly popular on social media, especially on mobile […]
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What is concept art and what is its function in 3D? Key points

“The relationship between art and advertising continues to grow, managing to envelop […]
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