landing biotech - Salago Creative

01 Context

Design partner for biotech. We turn your technology into investment decisions

If the market can’t understand what you do in seconds, it won’t invest, adopt, or scale with you. We design brand strategy, websites, and audiovisual content that translate complexity into clarity.

+100 projects

+12 years of experience

x2 business value

Experienced team

02 The challenge

You compete on clarity, not science

Your pitch falls apart on the fifth slide, your website reads like a catalog, your value proposition changes depending on who tells it. Meanwhile, competitors with worse solutions move faster. Every time your message isn’t understood, you lose investment, credibility, and opportunities.

Strategy

Define positioning and activate decisions

Digital

Structure your message on the web and earn interest

Brand

Build an identity that creates trust

Motion

Explain complex concepts in seconds

03 The scope

Clarity that drives real decisions

We don’t start from zero. We work with scientific companies with validated solutions. We understand the context, the terminology, and how decisions are made. We’ll make the market understand your technology.

Who is it for?

It’s for you if…

What?

It helps you...

04 Work

From complexity to leadership, made to work

We work on technology projects where strategy, identity, and the brand system are designed to support growth, align teams, and position the business with clarity in the market.

GUA Decoding the language of plants

From supplier to strategic partner in biotech

We turned the brand into scientific authority, replacing generic messaging with a clear, differentiated positioning in the market.

Breaking away from commodity language

GUA led in R&D, but its brand was still operating under commodity codes. The challenge was to reposition it as a strategic partner—not a supplier.

Strategy and system to build trust

We repositioned GUA as bio-intelligent and translated that into a verbal and visual system with scientific authority—able to make its technology understandable in business contexts.

Complexity as a competitive advantage

The brand shifted from adapting to the market to leading it—using technical depth as an argument to attract investment, talent, and strategic partners.

Timac Agro Making the invisible visible

Make the invisible visible so the science sells itself

We translated a complex biotech system into a piece that can explain, differentiate, and activate sales in commercial contexts.

Turning microbiology into a market argument

Invoc started from a solid scientific base, but it was hard to communicate. The challenge was to make it understandable without losing rigor or falling into generic marketing codes.

Turning science into a tool for understanding

We designed a 3D explainer that places the viewer inside the problem and structures the narrative around cause, effect, and solution—making it usable in non-technical contexts.

An asset that works across the funnel

The piece works as a sales, training, and communication tool—making Invoc’s value proposition clear at any touchpoint.

Probelte From the earth to the world

From local company to strategic acquisition asset

We aligned narrative, digital experience, and positioning to project Probelte’s real value—turning its scientific trajectory into a clear, competitive presence.

A solid track record with no visibility

Over 50 years of agricultural innovation and meaningful scientific IP that wasn’t being perceived by distributors, partners, and international markets.

Narrative, technology, and experience as a system

We redesigned the website, integrating technical content and the R&D catalog, structuring the information, and building a digital foundation consistent with its scientific value.

A brand ready to scale and be recognized

The boost in visibility and digital authority supported its evolution until it became part of Agronova Biotech, consolidating its positioning globally.

It’s time to move forward

Clarify your message. Change how you’re perceived—and how your company is chosen.

05 Programs

You don’t need more services. You need a clear direction

Our programs decide how you move forward. We structure each collaboration around your real need: raise capital, align, or scale.

Clarity

Brand audit and strategy

We get to know your business, identify opportunities, and align expectations with the realities of the market.

2 weeks

From €4.9k

Identity

Visual identity and assets

We turn strategic decisions into a clear visual language. Apply your brand with quality, confidence and consistency.

4 weeks

From €9.9k

System

Strategy, identity, and activation

The complete program, from audit to launch. A scalable brand system designed to anticipate change and lead the market.

8 weeks

From €19.9k

*If you are not satisfied with the result, we will refund your money.

06 Immediate clarity

Your science, understood in seconds

If you have to explain it, you’re already late. We design experiences that translate technical complexity into immediate understanding—and that can be activated independently when your context requires it.

Motion

Your technology is clear from the first scroll

- Promo video
- Motion | Explainer
- 2D | 3D

We turn complex scientific processes into audiovisual pieces that are understood in seconds and remembered when it matters most.

→ Investor presentations
→ Fundraising processes
→ Technology demos
→ Decision moments

Get in touch →

Web

Make visible what words alone can’t explain

- Corporate web
- Landing
- Design system

We design landing pages that structure your message, align perception, and turn visits into real interest. Your website becomes your most valuable communication asset.

→ Market entry
→ Investor validation
→ Partner communication
→ Go-to-market processes

Let’s talk →

Motion

Make visible what can’t be explained with words alone

We turn complex scientific processes into audiovisual pieces that are understood in seconds and remembered at the moments that matter most to the business.

Web

Your technology is understood from the first scroll

We design landing pages that structure your message, align perception, and convert visits into real interest. Your website will be your main communication asset.

Strategy · Narrative · Positioning · Storytelling · Consulting · Creativity · Usability · Social media content

07 The result

Direct impact on business decisions

A clear foundation to operate consistently, make better decisions, and sustain your growth.

Less friction in sales

Your value proposition is understood without explanations

Real consistency

One narrative that reinforces your credibility

Clarity at critical moments

Aligned materials, faster decisions

Higher conversion

More qualified interest from investors and the market

08 The studio

Focused multidisciplinary team

A clear foundation to operate consistently, make better decisions, and sustain your growth.Salago is a senior-led studio with a focused, multidisciplinary core team. We intentionally stay compact and collaborate with a trusted network of specialists across strategy, design, digital and motion when needed. This allows us to stay close to the work, move decisively and maintain a high level of strategic and creative quality.

Our experiences spans brand strategy, identity systems, digital products and motion always connected through a systems-first mindset.

Cristian Salazar

Creative Director

Jorge Salazar

Digital Lead, Product Design

Mar Garachana

Brand Strategist

Alberto Anguita

Brand Lead, Strategy & Design

Diego Fernández

Motion Lead

Rodrigo Chávez

Motion Designer

Lorenzo Reyes

Motion Designer

Ricardo Acosta

Full Stack Developer

Francisco Nicolás

Full Stack Developer

Elio Rodríguez

Growth Lead

Elías Rodríguez

Growth Specialist

Juan Pablo Torres

Growth Specialist

Elena Ruiz

Finance Manager

Lucía Valenzuela

Accounts Receivable

09 Testimonials

What do our partners say?

I don't have time for pointless meetings, and with Salago, I didn't have to endure any. They were direct, understood the complexity of what we manage, and proposed well-reasoned solutions. The result brings everything together coherently and projects exactly the image we need.

What surprised me most is that they not only worked with us, but also supported several startups in our portfolio. They know how to talk to scientists and get the best out of them without sacrificing rigor. Since then, conversations with investors have gone much better. They're a team you quickly gain trust in.

We were in complete chaos: each country did things its own way, and every time we needed new equipment, it took weeks. Salago brought order without creating a scene or throwing everything away. Now the team operates much more autonomously, and everything has a coherence we didn't have before. It's been a huge relief.

We were tired of explaining what we do to every agency from scratch. With Salago, we didn't have to: from the first call, it was clear they already understood our world. The final product was exactly what we needed—a brand that communicates who we are without us having to constantly explain it. Highly recommended.

10 Contact

This is where people start to understand what you do

We don’t work with every company. To know whether we can help, we need to understand where value is being lost.

Full name*

Company name *

Work email* (Please use your work email)

Your role*

Where are you seeing issues?*

What happens if these issues are not addressed?

When would you like to get started?

What is your company’s revenue range?

What worries you?*

*We reply personally to every request. If there’s a fit, we will get back to you in 2–3 days.

I have read and agree to the privacy policy

Be honest, make an impact and have fun

11 FAQ

Making technical complexity understandable

1. Do I need to explain my technology from scratch, or do you understand the sector?

We don’t start from zero. We work with a minimal learning curve because we’re familiar with the context, language, and challenges of the sector. Our job is to structure what already exists—not to learn it from the outside.

2. Why make an investment of this scale now and not when we scale?

Because perception matters before scale. If the brand isn’t at the level of the technology at key moments, you’ll lose value. Building that foundation lets you grow consistently and have more control over how your company is positioned.

3. How do you ensure the narrative doesn’t lose scientific rigor?

We don’t change the scientific value of your technology. We structure it so it’s understandable without losing precision. That way, the message works in business contexts while keeping the rigor intact.

4. What makes your programs different from a standard design service?

We don’t work in isolated pieces. We design brand systems that connect strategy, identity, and activation so they work coherently across contexts—including scaling moments.

5. The sector changes fast—will the brand be obsolete in two years?

We design dynamic systems built to evolve. The brand isn’t rebuilt every time the business changes; it adapts on a solid foundation.

6. How do you justify the ROI of a branding project?

In efficiency and speed. A clear foundation reduces friction in key processes: fundraising, talent acquisition, and market entry.

7. Do you work with scientists or only with marketing departments?

We work directly with technical and leadership profiles. The brand foundation is built from real knowledge of the technology—not from a sales interpretation.

8. How much time does this require from our team?

We concentrate your involvement in key moments, working autonomously the rest of the time. The goal is to move forward without blocking your teams.

9. Do you help create critical assets like pitch decks or videos?

Yes—understanding them as part of the brand system. They’re key touchpoints and must be anchored in the same strategic foundation.

10. Why Salago and not a large-scale brand consultancy?

Because we work with greater agility, specialization, and continuity. The same team that defines the strategy designs and executes the system—without losing context.