{"id":4264,"date":"2021-01-11T07:02:00","date_gmt":"2021-01-11T07:02:00","guid":{"rendered":"https:\/\/new.salago.design\/sin-categorizar\/para-que-sirve-la-identidad-corporativa-5-claves\/"},"modified":"2021-01-11T07:02:00","modified_gmt":"2021-01-11T07:02:00","slug":"para-que-sirve-la-identidad-corporativa-5-claves","status":"publish","type":"post","link":"https:\/\/salago.design\/es\/blog\/para-que-sirve-la-identidad-corporativa-5-claves\/","title":{"rendered":"\u00bfPara qu\u00e9 sirve la identidad corporativa?: 5 claves"},"content":{"rendered":"
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\u201cBuscar la consolidaci\u00f3n de la marca es un objetivo clave para empresas de cualquier tama\u00f1o. Para conseguirlo existen distintos factores que se deben cumplir, entre ellos, destaca la identidad corporativa. Esta consiste en conseguir que el p\u00fablico objetivo asocie determinados colores, s\u00edmbolos o acciones a una empresa.\u201d<\/h2>\n<\/div>\n<\/div>\n
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Es la carta de presentaci\u00f3n ante los posibles clientes, forma parte de la imagen y de ella depende el concepto que asocien con la empresa.
Descubre para qu\u00e9 sirve la identidad corporativa, su importancia y algunos de los beneficios que puede aportar a la empresa. Conoce todo sobre esta potente herramienta. <\/p>\n<\/div>\n<\/div>\n

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\u00bfQu\u00e9 es la identidad corporativa?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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El t\u00e9rmino de identidad corporativa consiste en la representaci\u00f3n visual de una empresa, de la cual, depender\u00e1 el concepto que el p\u00fablico objetivo se forme del negocio. Es la carta de presentaci\u00f3n en el mercado y  la imagen que se transmite al exterior<\/strong>.<\/p>\n

Muchas personas se confunden al pensar que solo se trata del dise\u00f1o de logotipo o de las tarjetas de la empresa, pero abarca mucho m\u00e1s. Desde la tipograf\u00eda, los colores corporativos, la p\u00e1gina web o hasta toda la papeler\u00eda corporativa, entre muchas otras cosas. <\/p>\n

Adem\u00e1s, no solo se basa en la imagen de la empresa, tambi\u00e9n est\u00e1 relacionada con los aspectos culturales del negocio. La imagen de la marca se reconoce de forma instant\u00e1nea debido a una buena identidad corporativa gracias a conseguir una impresi\u00f3n atractiva y duradera para los clientes<\/strong>. Un ejemplo de esto es la empresa Coca-cola o Apple. <\/p>\n

Esta identidad es \u00fatil para distintas \u00e1reas de la empresa<\/strong>, tanto para la comunicaci\u00f3n interna como la externa. En la parte interna es esencial para conseguir que los trabajadores y colaboradores transmitan los valores deseados con el lenguaje adecuado. De este modo, la marca ser\u00e1 percibida de la misma forma. <\/p>\n

Por otro lado, es \u00fatil para la comunicaci\u00f3n externa, siendo esencial para conseguir tener una coherencia con la identidad de la empresa para el p\u00fablico objetivo.<\/p>\n<\/div>\n<\/div>\n

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Para qu\u00e9 sirve la identidad corporativa de una empresa<\/h2>\n<\/div>\n<\/div>\n
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Una identidad fuerte es importante para moldear de una forma positiva los pensamientos y opiniones de las personas sobre la empresa, sus productos y servicios. En un mercado actual tan competitivo, es vital para los negocios de todos los tama\u00f1os, misiones y prop\u00f3sitos establecer un manual de identidad corporativa, una gu\u00eda de estilo de marca, principios y tono de voz. <\/p>\n

Estas son algunas de las claves y razones principales de la importancia de la identidad corporativa para una empresa:<\/p>\n<\/div>\n<\/div>\n

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Ayuda a diferenciarse<\/h3>\n<\/div>\n<\/div>\n
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El principal objetivo de la identidad corporativa es conseguir distinguirse de la competencia. Esto es lo que toda empresa busca, ser recordado y destacar en el mercado tan competido de hoy en d\u00eda. La identidad debe ser \u00fanica o eso es lo que cualquier negocio debe intentar. <\/p>\n<\/div>\n<\/div>\n

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Mejor cohesi\u00f3n<\/h3>\n<\/div>\n<\/div>\n
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El establecimiento de una identidad de marca corporativa coherente garantiza que todos los miembros de la empresa la representen de la misma manera cada vez que interact\u00faan con clientes, partes interesadas y clientes potenciales.<\/p>\n<\/div>\n<\/div>\n

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Incrementa la fiabilidad<\/h3>\n<\/div>\n<\/div>\n
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Una identidad corporativa cuidadosamente elaborada ayuda a estandarizar la presentaci\u00f3n visual de tu marca en todos los canales, como correo electr\u00f3nico, redes sociales, documentos, web, etc.<\/p>\n<\/div>\n<\/div>\n

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Aumenta la autoridad<\/h3>\n<\/div>\n<\/div>\n
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Una identidad s\u00f3lida distingue a tu empresa de la competencia y hace que tu marca sea f\u00e1cilmente reconocible a trav\u00e9s del dise\u00f1o, la comunicaci\u00f3n y la acci\u00f3n.<\/p>\n<\/div>\n<\/div>\n

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Permite ser recordada <\/h3>\n<\/div>\n<\/div>\n

Conseguir que la identidad de la empresa est\u00e9 bien dise\u00f1ada y ejecutada, permite que el p\u00fablico objetivo y los trabajadores, la recuerden de forma r\u00e1pida. Por ejemplo, \u00bfqui\u00e9n no asocia el logo del p\u00e1jaro azul con Twitter? <\/p>\n

Ahora ya conoces para qu\u00e9 sirve la identidad corporativa, las claves y razones de su importancia para cualquier empresa. Si necesitas ayuda para conseguir una identidad potente y \u00fanica, puedes  crear tu web corporativa con Salago<\/strong> para diferenciarte de tu competencia.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u201cBuscar la consolidaci\u00f3n de la marca es un objetivo clave para empresas de cualquier tama\u00f1o. Para conseguirlo existen distintos factores […]<\/p>\n","protected":false},"author":1,"featured_media":4261,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24],"tags":[],"class_list":["post-4264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"\nPara qu\u00e9 sirve la identidad corporativa de una empresa<\/title>\n<meta name=\"description\" content=\"\u00bfTodav\u00eda no sabes para qu\u00e9 sirve la identidad corporativa de una empresa? 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