{"id":4262,"date":"2020-11-17T07:14:00","date_gmt":"2020-11-17T07:14:00","guid":{"rendered":"https:\/\/new.salago.design\/sin-categorizar\/como-generar-un-embudo-de-conversion-con-seo\/"},"modified":"2020-11-17T07:14:00","modified_gmt":"2020-11-17T07:14:00","slug":"como-generar-un-embudo-de-conversion-con-seo","status":"publish","type":"post","link":"https:\/\/salago.design\/es\/blog\/como-generar-un-embudo-de-conversion-con-seo\/","title":{"rendered":"\u00bfC\u00f3mo generar un embudo de conversi\u00f3n con SEO?"},"content":{"rendered":"
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\u201cComprender el camino que realizan los usuarios en su viaje de compra online es esencial para saber c\u00f3mo ayudarlos a seguir todo el proceso, y conseguir as\u00ed, que realicen la acci\u00f3n que est\u00e1s buscando\u201d.<\/h2>\n<\/div>\n<\/div>\n
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Dise\u00f1ar un buen embudo de conversi\u00f3n con SEO ayuda a los expertos en marketing a entender los pasos que toman los usuarios antes de decidir comprar un producto o servicio. La cantidad de etapas de cada embudo es distinta en funci\u00f3n del objetivo que se pretende alcanzar.
Descubre c\u00f3mo generar un embudo de conversi\u00f3n con SEO para conseguir que tus potenciales clientes realicen la acci\u00f3n que deseas en tu negocio. <\/p>\n

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Qu\u00e9 es un embudo de conversi\u00f3n SEO<\/h2>\n<\/div>\n<\/div>\n
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El embudo de conversi\u00f3n SEO<\/strong> es una planificaci\u00f3n de acciones para el contenido, basada en la intenci\u00f3n de b\u00fasqueda y un buen estudio de palabras clave. El principal objetivo de este es atraer a los usuarios a las diferentes fases del proceso para que realicen la acci\u00f3n deseada con dicho embudo, a trav\u00e9s del posicionamiento SEO para ir gui\u00e1ndolos hacia la conversi\u00f3n.
El enfoque SEO para los embudos de conversi\u00f3n es para  conseguir optimizar el contenido en cada una de las etapas<\/strong> para que el usuario lo encuentre de forma m\u00e1s sencilla. Esto puede ayudarte a atraer tanto a los que quieren comprar tu producto o servicio como a los que buscan informaci\u00f3n relacionada con lo que vendes. A este \u00faltimo tipo, las etapas del embudo lo gu\u00edan progresivamente a la conversi\u00f3n en la etapa final.
Por ejemplo, si alguien est\u00e1 buscando \u201ctendencias de zapatillas de invierno 2020\u201d no est\u00e1 a\u00fan interesado en tu p\u00e1gina o en comprar unas de tus zapatillas. Sin embargo, si lo atraes a tu p\u00e1gina hablando de estas tendencias y los distintos looks, lo podr\u00e1s guiar a las siguientes fases para llegar a la p\u00e1gina de venta de zapatillas.
Una estrategia SEO en todas las etapas del embudo de conversi\u00f3n te ayudar\u00e1 a atraer un mayor n\u00famero de usuarios<\/strong>, incrementando tus posibilidades de venta. <\/p>\n<\/div>\n<\/div>\n

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\u00bfQu\u00e9 etapas tiene un embudo SEO?<\/h2>\n<\/div>\n<\/div>\n
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Cada etapa corresponde a un momento concreto del proceso de compra seg\u00fan la intenci\u00f3n de b\u00fasqueda. Estas son las etapas principales: <\/p>\n<\/div>\n<\/div>\n

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TOFU: Top of the funnel<\/h3>\n<\/div>\n<\/div>\n
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En esta fase es necesario atraer a los usuarios con palabras clave informacionales, tienen menor dificultad para posicionarse y el volumen de b\u00fasqueda es elevado.<\/p>\n<\/div>\n<\/div>\n

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MOFU: Middel of the funnel<\/h3>\n<\/div>\n<\/div>\n
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La etapa intermedia, el principal objetivo es dirigir al usuario a la siguiente fase. Esta fase no depende tanto del SEO, es una etapa de captaci\u00f3n de correo electr\u00f3nico para practicar t\u00e9cnicas de email marketing. <\/p>\n<\/div>\n<\/div>\n

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BOFU: Bottom of the funnel<\/h3>\n<\/div>\n<\/div>\n
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Es la fase m\u00e1s baja del funnel, coincide con los contenidos con un objetivo transaccional, el usuario de esta etapa est\u00e1 cerca de realizar una compra. Atrae usuarios con palabras clave transaccionales, su tasa de conversi\u00f3n a venta es alta. <\/p>\n<\/div>\n<\/div>\n

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Consejos para saber c\u00f3mo generar un embudo de conversi\u00f3n con SEO<\/h2>\n<\/div>\n<\/div>\n
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Adem\u00e1s de conocer las principales fases de un embudo de conversi\u00f3n SEO, es importante conocer algunos trucos que tambi\u00e9n pueden favorecer al posicionamiento.<\/p>\n<\/div>\n<\/div>\n

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Utiliza palabras clave long tail<\/h3>\n<\/div>\n<\/div>\n
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El SEO requiere paciencia, pero puedes utilizar palabras clave long tail para comenzar en las primeras etapas de tu embudo. Estas palabras son m\u00e1s f\u00e1ciles de posicionar<\/strong> que las palabras clave cortas, ya que son menos competitivas.
Adem\u00e1s, incluye un contenido completo para aumentar las posibilidades de atraer un gran n\u00famero de usuarios que pueden estar interesados en tu producto o servicio.
El contenido de formato largo generalmente significa m\u00e1s investigaci\u00f3n y m\u00e1s informaci\u00f3n, por lo tanto, m\u00e1s valor para la persona que est\u00e1 buscando informaci\u00f3n sobre algo concreto.<\/p>\n<\/div>\n<\/div>\n

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Optimiza las etapas en todos los dispositivos<\/h3>\n<\/div>\n<\/div>\n
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Seg\u00fan Google, m\u00e1s del 60 % de las b\u00fasquedas se realizan en dispositivos m\u00f3viles. Por lo tanto, tener una web compatible con todos los dispositivos ofrece m\u00e1s posibilidades de obtener una mejor clasificaci\u00f3n en los motores de b\u00fasqueda, con unas tasas de rebote m\u00e1s bajas.
Adem\u00e1s, la experiencia de usuario ser\u00e1 mucho mejor en todos los dispositivos<\/strong>. Muchas empresas dise\u00f1an sus embudos de conversi\u00f3n para los ordenadores, olvid\u00e1ndose del resto. <\/p>\n<\/div>\n<\/div>\n

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Conseguir que hagan clic en tu contenido<\/h3>\n<\/div>\n<\/div>\n
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Cuando consigues que el contenido de tu embudo de conversi\u00f3n se clasifique bien, es importante que los usuarios hagan clic en \u00e9l. Desde la acci\u00f3n de rellenar un formulario hasta descargarse un contenido o ebook. Crea t\u00edtulos atractivos y que no pasen desapercibidos.
Ahora ya conoces qu\u00e9 es y c\u00f3mo generar un embudo de conversi\u00f3n con SEO, el proceso es algo complejo pero tienen una alta eficacia.  \u00bfNecesitas ayuda con tu estrategia de marca? \u00a1En Salago te podemos ayudar! <\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u201cComprender el camino que realizan los usuarios en su viaje de compra online es esencial para saber c\u00f3mo ayudarlos a […]<\/p>\n","protected":false},"author":1,"featured_media":4259,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24],"tags":[],"class_list":["post-4262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"\n\u00bfC\u00f3mo generar un embudo de conversi\u00f3n con SEO?: Claves<\/title>\n<meta name=\"description\" content=\"\u00bfTodav\u00eda no sabes c\u00f3mo generar un embudo de conversi\u00f3n con SEO? 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