{"id":4257,"date":"2020-07-16T07:28:00","date_gmt":"2020-07-16T07:28:00","guid":{"rendered":"https:\/\/new.salago.design\/sin-categorizar\/que-es-brand-identity-todo-lo-que-debes-saber\/"},"modified":"2020-07-16T07:28:00","modified_gmt":"2020-07-16T07:28:00","slug":"que-es-brand-identity-todo-lo-que-debes-saber","status":"publish","type":"post","link":"https:\/\/salago.design\/es\/blog\/que-es-brand-identity-todo-lo-que-debes-saber\/","title":{"rendered":"\u00bfQu\u00e9 es brand identity?: Todo lo que debes saber"},"content":{"rendered":"

\u201cTu identidad personal te hace \u00fanico, al igual que tu identidad de marca es la mezcla especial de tu negocio que lo distingue de todos los competidores\u201d<\/h2>\n

Pero, \u00bfqu\u00e9 es brand identity exactamente? \u00bfQu\u00e9 tiene que ver con el dise\u00f1o? \u00bfY c\u00f3mo dise\u00f1ar una identidad de marca s\u00f3lida que haga disparar tu negocio? <\/p>\n

\n
\"\"<\/div>\n<\/figure>\n

Qu\u00e9 es brand identity<\/h2>\n

El brand identity o la identidad de marca es la colecci\u00f3n de todos los elementos que crea una empresa para retratar la imagen correcta para su p\u00fablico objetivo<\/strong>. La identidad de marca es diferente de la \u201cimagen de marca\u201d y \u201cmarca\u201d, aunque estos t\u00e9rminos a veces se tratan como intercambiables.
El t\u00e9rmino marca se refiere a la pr\u00e1ctica de marketing de conformar activamente una marca distintiva. La marca es la percepci\u00f3n de la empresa a los ojos del mundo.
El brand identity es distinto de la imagen de marca<\/strong>. El primero corresponde a la intenci\u00f3n detr\u00e1s de la marca y la forma en que una empresa hace lo siguiente: todo para cultivar una determinada imagen en la mente de sus potenciales clientes.
La imagen de la marca es el resultado real de estos esfuerzos, exitosos o no exitosos. <\/p>\n

C\u00f3mo desarrollar un fuerte brand identity<\/h2>\n

Lo primero es conocer qu\u00e9 elementos tangibles deseas que compongan tu identidad de marca, debes saber qui\u00e9n es tu empresa como marca<\/strong>. Esto est\u00e1 compuesto por algunos elementos:
\u2013 Tu misi\u00f3n
\u2013 Tus valores
\u2013 La personalidad de tu marca
\u2013 Tu posicionamiento \u00fanico
\u2013 La voz o tono de tu marca
Antes de comenzar a construir tu brand identity es esencial que entiendas en qu\u00e9 consiste cada uno de estos elementos clave. <\/p>\n

La base de tu brand identity: el dise\u00f1o<\/h2>\n

Todo lo relacionado con el dise\u00f1o corporativo son los elementos tangibles que determinar\u00e1n c\u00f3mo se percibe tu marca<\/strong>. Desde tu logotipo, tu packaging, el dise\u00f1o de tu p\u00e1gina web, tus redes sociales y hasta tus tarjetas de visita.
En otras palabras, dise\u00f1ar tu dise\u00f1o significa reflejar tu identidad de marca y construir un negocio exitoso que sea un claro reflejo de qui\u00e9n eres como marca.
Entonces, \u00bfc\u00f3mo construir exactamente un buen brand identity que impulse tu negocio?
Antes de comenzar a crear tus elementos de dise\u00f1o, debes comenzar desde cero y dise\u00f1ar los componentes b\u00e1sicos de tu brand identity. Incluyen elementos como la tipograf\u00eda o la paleta de color que vas a utilizar en tus mensajes. <\/p>\n

Dise\u00f1ando tu brand identity<\/h2>\n

Una vez que hecho todo lo anterior, relacionado con el dise\u00f1o, es momento de trabajar con un dise\u00f1ador para darle vida a tu brand identity y traducir qui\u00e9n eres t\u00fa como marca en activos de dise\u00f1o tangibles que puede usar en tu comercializaci\u00f3n. Tu agencia de branding en Madrid Salago<\/strong><\/a> puede ayudarte a conseguirlo y que tu empresa llegue a refleja justo lo que necesitas.
Dependiendo del tipo de empresa que tengas, un activo u otro puede ser m\u00e1s o menos importante. Por ejemplo, un restaurante debe centrar sus esfuerzos en su carta de men\u00fa. Sin embargo, una tienda online debe centrar la mayor\u00eda de recursos en su p\u00e1gina web.
Los elementos b\u00e1sicos del brand identity son los siguientes:
\u2013 Logo<\/strong>. El dise\u00f1o de su logotipo<\/a> es el elemento principal en la identidad de tu marca.
\u2013 Sitio web<\/strong>. Es uno de los aspectos m\u00e1s representativos e importantes de tu brandy identity. Especialmente si tienes un negocio online, tus clientes echar\u00e1n un vistazo a tu sitio web antes de tomar una decisi\u00f3n de compra.
\u2013 Packaging<\/strong>. Si tu producto es f\u00edsico, el packaging del producto es clave para atraer a tus potenciales clientes.
\u2013 Tarjetas de empres<\/strong>a. Una tarjeta bien dise\u00f1ada ofrece la oportunidad de reforzar una opini\u00f3n positiva de tu empresa a los ojos de tu p\u00fablico objetivo.
\u2013 Dise\u00f1o de correo electr\u00f3nico<\/strong>. Entre tanta competencia en la bandeja de correo electr\u00f3nico de tus clientes debes luchar por destacar entre ella, un dise\u00f1o atractivo es clave para conseguirlo.
Ahora ya sabes qu\u00e9 es brand identity y todo lo relacionado con el para conseguir que tu negocio despegue al siguiente nivel. Consigue que tu marca sea memorable. <\/p>\n

\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cTu identidad personal te hace \u00fanico, al igual que tu identidad de marca es la mezcla especial de tu negocio […]<\/p>\n","protected":false},"author":1,"featured_media":4244,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24],"tags":[],"class_list":["post-4257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"\n\u00bfQu\u00e9 es brand identity? 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