{"id":4255,"date":"2020-06-08T11:36:00","date_gmt":"2020-06-08T11:36:00","guid":{"rendered":"https:\/\/new.salago.design\/sin-categorizar\/que-es-concept-art-y-cual-es-su-funcion-en-el-3d-claves\/"},"modified":"2026-07-31T11:11:31","modified_gmt":"2026-07-31T11:11:31","slug":"que-es-concept-art-y-cual-es-su-funcion-en-el-3d-claves","status":"publish","type":"post","link":"https:\/\/salago.design\/es\/blog\/que-es-concept-art-y-cual-es-su-funcion-en-el-3d-claves\/","title":{"rendered":"\u00bfQu\u00e9 es concept art y cu\u00e1l es su funci\u00f3n en el 3D? Claves"},"content":{"rendered":"
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\u201cLa relaci\u00f3n entre el arte y la publicidad no para de incrementarse, consiguiendo envolver a las marcas, productos y todo tipo de servicios con nuevas t\u00e9cnicas relacionadas con el sector de audiovisual y de la ilustraci\u00f3n. \u201d<\/h2>\n<\/div>\n<\/div>\n
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El concept art comenz\u00f3 en el mundo cinematogr\u00e1fico y de los videojuegos. Hoy en d\u00eda, es utilizado en todo tipo de proyectos publicitarios que cobran vida gracias al 3D. Descubre qu\u00e9 es el concept art y cu\u00e1l es su funci\u00f3n en el 3D. <\/p>\n<\/div>\n<\/div>\n

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Qu\u00e9 es el concept art<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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El arte conceptual o \u201cconcept art\u201d es una rama de la ilustraci\u00f3n y el sector audiovisual, su principal objetivo es una representaci\u00f3n visual de una idea o concepto<\/strong> que cuenta una historia o transmite una apariencia determinada.<\/p>\n

El concept art proporciona un fuerte punto de referencia que ayuda a alinear las creatividades que trabajan en un proyecto determinado.<\/p>\n

De manera principal, sirve como una forma de ahorrar tiempo al hacer el material visual en un juego. Pero sobre todo,  es el responsable de convertir las palabras en im\u00e1genes<\/strong>, creando una gu\u00eda visual para hacer el trabajo del equipo m\u00e1s sencillo.<\/p>\n

Comenz\u00f3 a ser utilizado en el mundo de la cinematograf\u00eda y videojuegos para transmitir una visi\u00f3n y establecer el tono de un juego o pel\u00edcula.<\/p>\n

Pero en los \u00faltimos a\u00f1os, esta t\u00e9cnica es demandada en otros sectores, como el mundo editorial, en la industria automovil\u00edstica y la televisi\u00f3n. Es una manera perfecta de enriquecer las comunicaciones de una empresa, presentaciones, animaciones o crear una experiencia digital. <\/p>\n

No tiene un formato espec\u00edfico: puede significar cualquier cosa, desde bocetos simples hasta dibujos de lo m\u00e1s detallados. Incluso pueden ser tomas amplias de \u00e1reas enteras o primeros planos de partes detalladas. <\/p>\n<\/div>\n<\/div>\n

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Usando el 3D en el concept art<\/h2>\n<\/div>\n<\/div>\n
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Ahora ya sabes qu\u00e9 es el concept art pero \u00bfqu\u00e9 tiene que ver el 3D en todo esto? La combinaci\u00f3n del concept art con el 3D  es una t\u00e9cnica muy poderosa que ha surgido en los \u00faltimos a\u00f1os<\/strong>.
Esto es gracias a que la pintura y los dise\u00f1os digitales se han vuelto cada vez m\u00e1s frecuentes en la industria de los artistas conceptuales, introduciendo la tecnolog\u00eda 3D en las pinturas y conceptos, utilizados para todo tipo de proyectos.<\/p>\n

En un proyecto el concept art define el estilo visual del proyecto. El modelado 3D es utilizado para crear un modelo tangible de cada concepto, con iluminado, cuerpo y textura. <\/p>\n

Este modelado 3D es el proceso de creaci\u00f3n y una representaci\u00f3n, utilizando la tecnolog\u00eda 3D, de cualquier objeto o superficie mediante la manipulaci\u00f3n de bordes, v\u00e9rtices, etc.
Seguro que has visto el resultado en una pel\u00edcula, en animaciones, en videojuegos o en el spot publicitario de alguna empresa que cuentan con criaturas o estructuras imaginativas.<\/p>\n

Atr\u00e1s quedaron los mon\u00f3tonos bancos de im\u00e1genes, con el 3D del concept art una empresa o proyecto consigue una narrativa fresca, nueva, \u00fanica<\/strong> y que hace m\u00e1s reconocible cualquier marca.<\/p>\n

Pero el modelado 3D no lo es todo. Adem\u00e1s, gracias a la animaci\u00f3n 3D los modelos pueden cobrar vida en escenarios con movimiento. Capaces de animar cada elemento para un videojuego, spots publicitarios o tutoriales, entre muchos m\u00e1s. <\/p>\n

Hoy en d\u00eda, este concepto es muy utilizado para incrementar la notoriedad de marcas, productos o servicios de prestigio. Se ha convertido en una potente herramienta de marketing. <\/p>\n

En un mercado tan competitivo marcar la diferencia es clave y el concept art con el 3D puede conseguir elevar una marca por encima de la competencia gracias a este poderoso recurso.<\/p>\n

\u00bfEst\u00e1 buscando una agencia que pueda satisfacer todas tus necesidades de ilustraci\u00f3n y crear animaciones creativas e interesantes para tus prop\u00f3sitos comerciales? La ilustraci\u00f3n 3D de Salago<\/a> <\/strong>puede ayudarte a conseguirlo. Despu\u00e9s de conocer qu\u00e9 es el concept art y cu\u00e1l es su funci\u00f3n en el 3D es hora de sacar partido a todas sus ventajas. <\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u201cLa relaci\u00f3n entre el arte y la publicidad no para de incrementarse, consiguiendo envolver a las marcas, productos y todo 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