{"id":4252,"date":"2020-03-13T08:58:00","date_gmt":"2020-03-13T08:58:00","guid":{"rendered":"https:\/\/new.salago.design\/sin-categorizar\/que-es-el-motion-graphics-en-diseno-grafico-4-claves\/"},"modified":"2020-03-13T08:58:00","modified_gmt":"2020-03-13T08:58:00","slug":"que-es-el-motion-graphics-en-diseno-grafico-4-claves","status":"publish","type":"post","link":"https:\/\/salago.design\/es\/blog\/que-es-el-motion-graphics-en-diseno-grafico-4-claves\/","title":{"rendered":"\u00bfQu\u00e9 es el motion graphics en dise\u00f1o gr\u00e1fico?: 4 claves"},"content":{"rendered":"

\u201c\u00bfSabes en qu\u00e9 consiste el motion graphics en dise\u00f1o gr\u00e1fico? Se trata de un nuevo recurso utilizado principalmente dentro del medio publicitario que est\u00e1 dando mucho que hablar\u201d<\/h2>\n
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\u00bfSabes en qu\u00e9 consiste el motion graphics en dise\u00f1o gr\u00e1fico<\/strong>? Se trata de un nuevo recurso utilizado principalmente dentro del medio publicitario que est\u00e1 dando mucho que hablar. <\/p>\n

Cada vez las empresas deben ser m\u00e1s innovadoras a la hora de crear contenido para lograr captar la atenci\u00f3n de un mayor n\u00famero de usuarios. Estamos ante un periodo en el que parece que todo est\u00e1 inventado, por ello, destacar sobre el resto se convierte en una tarea un tanto compleja. <\/p>\n

El motion graphics ha conseguido desempe\u00f1ar un papel fundamental en el \u00e1mbito publicitario, ya que lleva el dise\u00f1o gr\u00e1fico a otro nivel. Su evoluci\u00f3n a lo largo del tiempo ha sido muy notable, y gracias a ello se ha convertido en un recurso muy utilizado por diferentes tipos de empresas<\/strong>. <\/p>\n

\u00bfTe gustar\u00eda saber en qu\u00e9 consiste? Contin\u00faa leyendo para descubrir todas las curiosidades de este nuevo m\u00e9todo. <\/p>\n

Para que podamos decir que un logotipo es un buen logotipo debe cumplir estas cuatro reglas:<\/p>\n

\u00bfQu\u00e9 es el motion graphics?<\/h2>\n

Quiz\u00e1 el t\u00e9rmino no te resulte muy familiar, por ello, comenzaremos explicando qu\u00e9 es el motion graphics en dise\u00f1o gr\u00e1fico<\/strong>. <\/p>\n

Realmente, se trata de una t\u00e9cnica antigua, pero ha alcanzado su popularidad hace relativamente poco debido a sus avances y mejoras. A\u00fan no tenemos un sin\u00f3nimo fiel en castellano. Normalmente, lo traducimos como \u201cgr\u00e1ficos en movimiento\u201d<\/strong>, pero suele utilizarse el t\u00e9rmino en ingl\u00e9s. <\/p>\n

Se trata de una animaci\u00f3n que es capaz de combinar diferentes disciplinas como el dise\u00f1o gr\u00e1fico, la fotograf\u00eda, el v\u00eddeo y el audio. La finalidad de esta animaci\u00f3n es comunicar un mensaje de forma impactante<\/strong>. <\/p>\n

Establecer una clasificaci\u00f3n se convierte en una tarea un tanto compleja, ya que nos encontramos ante un recurso en constante evoluci\u00f3n. Aun as\u00ed, te mostraremos cu\u00e1les son las t\u00e9cnicas m\u00e1s utilizadas por el momento. <\/p>\n

T\u00e9cnicas de motion graphics<\/h2>\n

Normalmente, suele establecerse 4 clasificaciones atendiendo a la t\u00e9cnica<\/strong>:<\/p>\n

\u2013 Kinetic-Motion Graphics. Consiste en una combinaci\u00f3n de texto, dise\u00f1o y m\u00fasica. Actualmente, es la m\u00e1s utilizada en publicidad. \u00bfSu clave principal?: consigue proporcionar un dise\u00f1o muy atractivo a trav\u00e9s de todos los elementos citados anteriormente. <\/p>\n

\u2013 Tipograf\u00eda cin\u00e9tica o Kinetic Typography. Se trata de un texto en movimiento. A pesar de que pueda resultar algo simple, tiene un gran efecto en el receptor del mensaje. A veces, ese texto va acompa\u00f1ado de una voz que reproduce tambi\u00e9n lo que hay escrito, de este modo, se refuerza lo que leemos. <\/p>\n

\u2013 Stop Motion. Es la t\u00e9cnica m\u00e1s atractiva. De hecho, a trav\u00e9s de este este m\u00e9todo se invent\u00f3 el cine: montaje a trav\u00e9s de la combinaci\u00f3n de varias fotograf\u00edas. <\/p>\n

\u2013 Combinaci\u00f3n con imagen real. En este caso se recurre a una imagen real para crear un gran impacto. <\/p>\n

\u00bfC\u00f3mo hacer creaciones con motion graphics?: 4 claves<\/h2>\n

Si tienes un negocio, puede que te interese recurrir a esta t\u00e9cnica como medio publicitario, por ello, te explicaremos qu\u00e9<\/strong> pasos debes seguir para realizar videos animados con motion graphics<\/strong>. \u00a1No olvides tomar nota! <\/p>\n

1. Concepto<\/strong><\/p>\n

Evidentemente, antes de comenzar con tu creaci\u00f3n, debes tener muy claro qu\u00e9 tipo de mensaje quieres lanzar. <\/p>\n

2. El dise\u00f1o<\/strong><\/p>\n

Una vez que hayas decidido qu\u00e9 deseas contar, es hora de ponerte a trabajar en el dise\u00f1o. Crea una storyboard en la que reflejes las im\u00e1genes, los planos, los movimientos, colores, etc. <\/p>\n

3. La animaci\u00f3n<\/strong><\/p>\n

\u00a1Es hora de darle vida a nuestro trabajo! En este caso, debes elegir un buen programa para llevar a cabo tu creaci\u00f3n. La animaci\u00f3n es la parte m\u00e1s complicada de todo el proceso y la que m\u00e1s tiempo te llevar\u00e1. <\/p>\n

4. El audio<\/strong><\/p>\n

El sonido, ya sea una voz o m\u00fasica, es algo que capta mucho la atenci\u00f3n. Eso s\u00ed, los efectos sonoros deber\u00e1n ir acorde con el resto de nuestra creaci\u00f3n. <\/p>\n

\n

Ahora ya sabes qu\u00e9 es el motion graphics en dise\u00f1o gr\u00e1fico<\/strong>. Como has podido comprobar, se trata de un m\u00e9todo que ha ido evolucionando a lo largo del tiempo y que resulta ser muy eficaz para la publicidad, ya que provoca un gran impacto en el receptor<\/strong> del mensaje. <\/p>\n

Adem\u00e1s de emplearlo para el medio publicitario, podemos utilizar este recurso como apoyo explicativo de ideas o conceptos, para un logo corporativo, etc.<\/p>\n

En cuanto a la creaci\u00f3n de motion graphics, puede resultar un tanto dificultosa, ya que es necesario saber manejar con soltura ciertos programas inform\u00e1ticos. <\/p>\n

Si quieres incorporar este m\u00e9todo, pero te encuentras un poco perdido, acude a nuestra agencia para motion graphics en Madrid Salago<\/a>. Estaremos encantados de poder ayudarte a impulsar tu negocio. <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201c\u00bfSabes en qu\u00e9 consiste el motion graphics en dise\u00f1o gr\u00e1fico? Se trata de un nuevo recurso utilizado principalmente dentro del […]<\/p>\n","protected":false},"author":1,"featured_media":4238,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motion"],"yoast_head":"\n\u00bfQu\u00e9 es motion graphics en dise\u00f1o gr\u00e1fico?<\/title>\n<meta name=\"description\" content=\"\u00bfSabes qu\u00e9 es el motion graphics en dise\u00f1o gr\u00e1fico? 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