{"id":4030,"date":"2021-04-08T06:48:00","date_gmt":"2021-04-08T06:48:00","guid":{"rendered":"https:\/\/new.salago.design\/sin-categorizar\/para-que-sirve-un-brandbook-todas-las-claves\/"},"modified":"2021-04-08T06:48:00","modified_gmt":"2021-04-08T06:48:00","slug":"para-que-sirve-un-brandbook-todas-las-claves","status":"publish","type":"post","link":"https:\/\/salago.design\/es\/blog\/para-que-sirve-un-brandbook-todas-las-claves\/","title":{"rendered":"\u00bfPara qu\u00e9 sirve un brandbook?: Todas las claves"},"content":{"rendered":"
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Al comienzo de la construcci\u00f3n de un negocio, la marca puede no parecer lo primero que se debe conceptualizar. Establecer las bases de tu marca mediante la creaci\u00f3n de brandbook podr\u00eda ser un proceso tedioso, pero sus beneficios a largo plazo merecen el esfuerzo. <\/p>\n

Descubre para qu\u00e9 sirve un brandbook<\/strong> y c\u00f3mo puede ayudar a tu empresa. Todas las claves sobre este documento para reflejar la personalidad de tu marca. <\/p>\n

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\u00bfQu\u00e9 es un brandbook?<\/span><\/h2>\n<\/div>\n<\/div>\n
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Un Brand Book, tambi\u00e9n conocido como manual de identidad corporativa<\/a>, es una gu\u00eda de estilo de marca<\/strong>, incluso podr\u00eda definirse como la \u201cbiblia de marca\u201d. Esencialmente, es el documento que establece pautas distintas para mantener la identidad de marca en todos los aspectos del negocio. <\/p>\n

Este brandbook capta el coraz\u00f3n y el alma de tu marca, la visi\u00f3n, valores y la misi\u00f3n para traducirlos en el dise\u00f1o. Indica de forma sencilla  c\u00f3mo comunicar tu marca<\/strong>. Algunas de las cosas incluidas en un libro de marca son: logos, paleta de color, tipograf\u00eda, sistema de dise\u00f1o, im\u00e1genes o tono de voz. <\/p>\n

Dicho de otra manera, es una herramienta de referencia que ayuda a mantener la coherencia en el aspecto, la sensaci\u00f3n y el sonido de una marca.<\/p>\n<\/div>\n<\/div>\n

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\u00bfPor qu\u00e9 es importante y para qu\u00e9 sirve un BrandBook para tu empresa?<\/span><\/h2>\n<\/div>\n<\/div>\n
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Uno de los mayores beneficios de tener un Brand Book es que le proporciona a la empresa un marco de coherencia y cohesi\u00f3n. Esto ayuda a tener  mensajes coherentes<\/strong> que sirven como herramienta para definir la personalidad de tu negocio.<\/p>\n

Cuando tu p\u00fablico objetivo ve que hay consistencia en la combinaci\u00f3n de colores, el tono de voz y el uso del logotipo en todas las plataformas, ofrece un nivel de profesionalismo que les dice a tus potenciales clientes que es una marca en la que pueden confiar.<\/p>\n

Adem\u00e1s, ayudar\u00e1 en el proceso de creaci\u00f3n de las estrategias de marketing de tu empresa. No contar con esta gu\u00eda de marca puede ocasionar malos usos de la imagen gr\u00e1fica de la marca o problemas para posicionarse en el mercado de tu sector. <\/p>\n

Establece la voz y la personalidad de una empresa<\/strong>, que rige pr\u00e1cticamente todos los aspectos de la comunicaci\u00f3n. Desde las internas hasta los mensajes de marketing, tener un  brand guidelines <\/em>bien hecho garantiza que todos est\u00e9n en la misma sinton\u00eda, entregando de manera constante un mensaje unificado que siempre est\u00e1 centrado en la marca.<\/p>\n

\u00a1Y no solo eso! Permite ahorrar tiempo en la creaci\u00f3n de presentaciones, mensajes de marca y otras comunicaciones relacionadas con tu negocio. En definitiva, ayuda a transmitir la identidad visual de la marca <\/strong>y har\u00e1 que sea reconocida f\u00e1cilmente. <\/p>\n<\/div>\n<\/div>\n

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Desventajas de no tener un Brand Book<\/span><\/h3>\n

Por otro lado, la inconsistencia que surge f\u00e1cilmente cuando no se toma el tiempo para crear un brandbook puede confundir a los clientes<\/strong>.<\/p>\n

Imag\u00ednate un compa\u00f1ero de trabajo que siempre est\u00e1 bien arreglado: camisa perfectamente planchada, corte de pelo cuidado y zapatos limpios, siempre habla de usted. Ahora imagina si, de la nada, esa misma persona llegara a trabajar con el pelo descuidado, jeans rotos y un tatuaje en el cuello, adem\u00e1s el tono al hablarte ha cambiado. Inevitablemente te sentir\u00e1s inc\u00f3modo y confuso porque no es algo a lo que est\u00e9s acostumbrado de esa persona. <\/p>\n

El mismo instinto se aplica a las marcas y la forma en que se presentan a sus audiencias. No conviene confundir a la audiencia con  mensajes contradictorios<\/strong> pues no terminan de confiar en la marca.<\/p>\n

No tener un mensaje coherente har\u00e1 que tu p\u00fablico objetivo no conecte con tu marca. Por ejemplo, en las redes sociales hablas de t\u00fa, utilizas memes y tienes un mensaje muy directo, pero en el correo electr\u00f3nico y en tu  p\u00e1gina web<\/a> el mensaje es elegante y todo tiene un aire muy sofisticado.<\/p>\n

El potencial cliente se sentir\u00e1 confundido y no terminar\u00e1 de unir ambos medios de comunicaci\u00f3n con tu marca. Esto puede repercutir en una bajada de ventas. <\/p>\n

Ahora ya conoces para qu\u00e9 sirve un brandbook<\/strong>, todas las claves sobre esta gu\u00eda esencial para tu marca. Tenerlo ayuda a definir la personalidad de tu negocio, conectar de forma coherente con tu p\u00fablico objetivo y diferenciarte de la competencia. <\/p>\n

Para realizarlo es importante contar con un dise\u00f1ador gr\u00e1fico profesional y un equipo de especialistas para conseguir transmitir de forma correcta la esencia de tu marca. Nuestra  agencia de branding en Madrid salago.design<\/a> puede ayudarte. \u00a1Haz que tu negocio sea reconocido nada m\u00e1s verlo! <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Al comienzo de la construcci\u00f3n de un negocio, la marca puede no parecer lo primero que se debe conceptualizar. Establecer […]<\/p>\n","protected":false},"author":1,"featured_media":4029,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24],"tags":[],"class_list":["post-4030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"\nPara qu\u00e9 sirve un brandbook, qu\u00e9 es y todas sus claves<\/title>\n<meta name=\"description\" content=\"\u00bfPara qu\u00e9 sirve un brandbook? 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