{"id":4007,"date":"2022-01-10T06:48:00","date_gmt":"2022-01-10T06:48:00","guid":{"rendered":"https:\/\/new.salago.design\/sin-categorizar\/que-es-un-microsite-como-sacarle-partido-en-marketing-y-ejemplos-creativos\/"},"modified":"2022-01-10T06:48:00","modified_gmt":"2022-01-10T06:48:00","slug":"que-es-un-microsite-como-sacarle-partido-en-marketing-y-ejemplos-creativos","status":"publish","type":"post","link":"https:\/\/salago.design\/es\/blog\/que-es-un-microsite-como-sacarle-partido-en-marketing-y-ejemplos-creativos\/","title":{"rendered":"Qu\u00e9 es un microsite: c\u00f3mo sacarle partido en marketing y ejemplos creativos"},"content":{"rendered":"<div data-rt-embed-type=\"true\">\n<div class=\"post-area col  span_9\">\n<article id=\"post-10026\" class=\"post-10026 post type-post status-publish format-standard has-post-thumbnail category-web tag-microsite\">\n<div class=\"inner-wrap\">\n<div class=\"post-content\" data-hide-featured-media=\"1\">\n<div class=\"content-inner\">\n<div id=\"fws_6509352ca965e\" class=\"wpb_row vc_row-fluid vc_row  \" data-column-margin=\"default\" data-midnight=\"dark\">\n<div class=\"row_col_wrap_12 col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element  parh2\">\n<div class=\"wpb_wrapper\">\n<p>Es m\u00e1s que probable que hayas visitado un microsite y no te hayas dado ni cuenta. El microsite &nbsp;<strong>es un formato supervers\u00e1til pero desconocido<\/strong>. Vamos a contarte todo lo referente a lo que es un microsite para que puedas crear contenido y conectar con tu p\u00fablico objetivo permitiendo que alcances tus metas. <\/p>\n<\/div>\n<\/div>\n<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\">\n<div class=\"inner\">\n<div class=\"hover-wrap\">\n<h2 class=\"hover-wrap-inner\">\u00bfQu\u00e9 es un microsite?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1641816615816 parlih2\">\n<div class=\"wpb_wrapper\">\n<p>Un microsite (tambi\u00e9n denominado micrositio,&nbsp;<em>hot site<\/em>&nbsp;o&nbsp;<em>web late<\/em>)&nbsp;<strong>es una p\u00e1gina web separada e independiente de la website principal de una empresa que dispone de su propia URL y es utilizada para promocionar, ya sea un servicio, producto o hacer una campa\u00f1a en particular.&nbsp;<\/strong><\/p>\n<p>La diferencia sustancial entre el microsite y la p\u00e1gina matriz reside en la complejidad y, generalmente, en la permanencia del mensaje.&nbsp;<strong>Los microsites se vinculan con una promoci\u00f3n o un solo asunto y se realiza por un per\u00edodo limitado<\/strong>&nbsp;(blogs espec\u00edficos, campa\u00f1as de marketing, eventos, etc.)&nbsp;Todas estas cosas las analizamos al realizar un <a href=\"https:\/\/www.salago.design\/web\">dise\u00f1o web en Madrid con Salago<\/a>.<\/p>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element  parp1\">\n<div class=\"wpb_wrapper\">\n<h2>\u00bfY cu\u00e1les son sus ventajas del microsite?<\/h2>\n<p>Para empezar, un microsite dota a la empresa de innovaci\u00f3n y le permite&nbsp;<strong>salir de la zona de confort en t\u00e9rminos de imagen de marca y estrategia de marketing<\/strong>. Un microsite permite desarrollar la creatividad de distinta manera: <\/p>\n<ul>\n<li><strong>Segmentaci\u00f3n de una campa\u00f1a de marketing<\/strong>. Se trata de enfocar una pieza de contenido creada para cumplir objetivos bien delimitados. No contaminar\u00e1 el enfoque de tu p\u00e1gina web y permitir\u00e1 que se muestre la informaci\u00f3n que interese, la descripci\u00f3n del servicio, los valores de la empresa y su pol\u00edtica.  <\/li>\n<li><strong>Informaci\u00f3n optimizada y de calidad<\/strong>. Teniendo bien delimitado el contenido a ofrecer (mensaje \u00fanico y directo) permite que tu buyer persona pueda encontrar lo que le interesa mejorando la tasa de conversi\u00f3n. <\/li>\n<li><strong>Dise\u00f1o y experiencia de usuario.&nbsp;<\/strong>El microsite te permitir\u00e1 unificar dise\u00f1o e innovaci\u00f3n proporcion\u00e1ndote la posibilidad de darle una nueva perspectiva a tu imagen de marca que impacte en los usuarios e incluso permiti\u00e9ndote interactuar con los mismos. \u00a1Demuestra que tu contenido est\u00e1 a la \u00faltima en tendencias! Puedes hacerlo a\u00f1adiendo nuevos formatos como  &nbsp;<a href=\"https:\/\/salagocreative.com\/modelado-animacion-3d\/\">v\u00eddeos 3D<\/a>, infograf\u00edas interactivas, etc.<\/li>\n<li><strong>Relaci\u00f3n con la marca y engagement de los clientes.&nbsp;<\/strong>El microsite no debe verse como un&nbsp;<em>copia y pega<\/em>&nbsp;de tu sitio web. \u00a1Explora nuevos enfoques! Es relevante que tu microsite permita interactuar y que se comparta en redes sociales. Las suscripci\u00f3n a newsletter, animar a compartir rese\u00f1as sobre el producto o servicio recibido, etc., pueden ser iniciativas muy interesantes para detectar las preferencias de comunicaci\u00f3n e interacci\u00f3n de tus clientes o p\u00fablico objetivo.   <\/li>\n<li><strong>Medici\u00f3n y an\u00e1lisis<\/strong>. Al tratarse de un microsite que tiene dominio propio pueden llevarse estrategias de &nbsp;<a href=\"https:\/\/www.salago.design\/branding\">branding<\/a>. Tambi\u00e9n llevar el seguimiento de la interacci\u00f3n de los usuarios por la web ser\u00e1 m\u00e1s sencillo y apreciar c\u00f3mo se est\u00e1n cumpliendo los objetivos de la campa\u00f1a de microsite (ROI, as\u00ed como el alcance del proyecto entre otras variables) mediante herramientas de anal\u00edtica como las proporcionadas por Google. <\/li>\n<\/ul>\n<p>Diferencias entre microsite y landing page<\/p>\n<p>Una de las&nbsp;<strong>diferencias sustanciales entre el microsite y la landing page<\/strong>&nbsp;radica en que el microsite, de forma general, incluye un enlace hacia la web matriz. Sin embargo, la landing page o p\u00e1gina de destino se muestra independiente de ella. <\/p>\n<p>El microsite tiene una finalidad promocional, a diferencia de la landing page que va 100 % orientada a la acci\u00f3n (de ah\u00ed que siempre incluya un Call To Action).<\/p>\n<h2>\u00bfCu\u00e1nto vale un microsite?<\/h2>\n<p>Esta es la gran pregunta: \u00bfcu\u00e1nto puede costar un microsite? Posiblemente pienses que, al ser una web peque\u00f1a, va a ser algo barato pero no tiene que ser as\u00ed. Generalmente, lo m\u00e1s accesible econ\u00f3micamente hablando de un microsite es el desarrollo b\u00e1sico de la web. Luego, gran   &nbsp;<strong>parte de la inversi\u00f3n se centra en el dise\u00f1o<\/strong>,&nbsp;<strong>las funcionalidades y actividades estrat\u00e9gicas adecuadas<\/strong>.<\/p>\n<p>Crear una p\u00e1gina de pocas URLS no es muy caro, pero su precio se incrementar\u00e1 atendiendo a las funcionalidades que deseamos incorporar.<\/p>\n<h2>Ejemplos pr\u00e1cticos de microsite<\/h2>\n<h3>The New York Times Magazine: Walking New York<\/h3>\n<p>The New York Times Magazine trajo un microsite verdaderamente \u00fanico y exclusivo a los usuarios donde pueden caminar de forma remota por las calles de la ciudad de Nueva York.<\/p>\n<p>Aprovechando los datos de Google Maps, el usuario puede realizar un recorrido inmersivo por las \u00e1reas m\u00e1s populares de la ciudad en su sitio e incluso aprender sobre los rincones m\u00e1s hist\u00f3ricos y apasionantes de la Gran Manzana mientras los ve.<\/p>\n<h3>La buena comisi\u00f3n<\/h3>\n<p>Ing nos muestra, con su&nbsp;<a href=\"https:\/\/www.labuenacomision.com\/\" target=\"_blank\" rel=\"noopener nofollow\">microsite La Buena Inversi\u00f3n<\/a>, sobre su colaboraci\u00f3n con Unicef por medio de un portal donde nos explica los diferentes proyectos en los que se invierte el dinero recaudado y c\u00f3mo puede impactar en distintas comunidades.<\/p>\n<p>Estos son algunos ejemplos pr\u00e1cticos que te ayudan a saber qu\u00e9 es un microsite. Seguro que ya sabes c\u00f3mo sacarle partido. &nbsp;<a href=\"https:\/\/www.salago.design\/contacto\" target=\"_blank\" rel=\"noopener\">\u00bfNecesitas ayuda?<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<div id=\"sidebar\" class=\"col span_3 col_last\" data-nectar-ss=\"false\">&nbsp;<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Es m\u00e1s que probable que hayas visitado un microsite y no te hayas dado ni cuenta. El microsite &nbsp;es un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4006,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[],"class_list":["post-4007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es un microsite? 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