{"id":4005,"date":"2022-02-07T09:59:00","date_gmt":"2022-02-07T09:59:00","guid":{"rendered":"https:\/\/new.salago.design\/sin-categorizar\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\/"},"modified":"2022-02-07T09:59:00","modified_gmt":"2022-02-07T09:59:00","slug":"sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros","status":"publish","type":"post","link":"https:\/\/salago.design\/es\/blog\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\/","title":{"rendered":"\u00bfSabes para qu\u00e9 sirve el dise\u00f1o editorial? \u00a1Mucho m\u00e1s que libros!"},"content":{"rendered":"
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En la actualidad, lo visual se impone<\/strong>. La vista es uno de los sentidos m\u00e1s desarrollados en el ser humano y el canal por el que obtiene e incluso retiene m\u00e1s informaci\u00f3n. El dise\u00f1o editorial es m\u00e1s que una primera impresi\u00f3n, de hecho, cabe plantearse si realmente sabemos para qu\u00e9 sirve el dise\u00f1o editorial y si estamos aprovechando todas las oportunidades que ofrece. <\/p>\n<\/div>\n<\/div>\n

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\u00bfQu\u00e9 es el dise\u00f1o editorial en pocas palabras?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Se trata de una rama del dise\u00f1o gr\u00e1fico que se ocupa de los procesos de composici\u00f3n y maquetaci\u00f3n<\/strong> de archivos divulgativos, por eso est\u00e1 presente en libros y tambi\u00e9n en medios como peri\u00f3dicos o revistas.<\/p>\n

Como rama de una disciplina, tiene su propia jerga y complejidad, lo que ha hecho necesario que se estructuren y definan bien los componentes de un buen dise\u00f1o editorial. \u00bfNecesitas especialistas en ello? Obt\u00e9n el mejor servicio de  dise\u00f1o editorial en Madrid con salago.design.com<\/a>.<\/p>\n<\/div>\n<\/div>\n

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\u00bfPara qu\u00e9 sirve el dise\u00f1o editorial?<\/h2>\n

Una de las cosas para las que sirve el dise\u00f1o editorial es para organizar el contenido<\/strong>. El formato pierde efecto si no se tienen bien definidas tanto la historia a contar, como su estructura y el objetivo que se desea cumplir. <\/p>\n

Otra de las cosas para las que sirve el dise\u00f1o editorial es para aportar ese formato imprescindible para captar la atenci\u00f3n del receptor<\/strong>. Puede que sea en im\u00e1genes, texto o una combinaci\u00f3n de ambas. <\/p>\n

El formato en el dise\u00f1o editorial implica mucho m\u00e1s que asignar una forma y un tama\u00f1o.<\/p>\n

\u00bfCu\u00e1l es el mejor formato que funciona con el tipo de informaci\u00f3n a mostrar? Quiz\u00e1s encaja en un soporte f\u00edsico como un cat\u00e1logo, folleto o anuario, entre otros; o en un soporte digital en forma de e-book, c\u00f3mic, etc. Puede que incluso en ambos, pero podemos estar seguros de que el dise\u00f1o editorial  sirve para mostrar correctamente una informaci\u00f3n a su p\u00fablico interesado.<\/strong><\/p>\n

Crear un puente s\u00f3lido y con conexi\u00f3n directa al destino de la informaci\u00f3n<\/h3>\n

Para ser efectivo, el dise\u00f1o editorial cuenta con muchas herramientas como la elecci\u00f3n de la tipograf\u00eda, la disposici\u00f3n de los p\u00e1rrafos y cap\u00edtulos, la portada, etc<\/strong>. Todo esto tiene un componente art\u00edstico combinado con una estrategia de marketing. <\/p>\n

El dise\u00f1o editorial, en su pol\u00edtica est\u00e1ndar, respeta la idea central y delimita muy bien tanto los objetivos<\/strong> perseguidos con la exposici\u00f3n de la informaci\u00f3n con los consumidores de contenido interesados.<\/p>\n

Esta funci\u00f3n nace de esta rama y nos ayuda a entender con mayor amplitud para qu\u00e9 sirve el dise\u00f1o editorial.<\/p>\n

Un manuscrito, un c\u00f3mic, una presentaci\u00f3n de un proyecto o noticia, no tendr\u00eda un gran impacto si no se controlaran todos los aspectos mencionados y algunos adicionales.<\/p>\n

Las empresas pueden encontrar -y, de hecho, encuentran- en este recurso un potencial incalculable<\/strong>.<\/p>\n

\u00bfPara qu\u00e9 sirve el dise\u00f1o editorial para empresas?<\/h2>\n

El dise\u00f1o editorial aplicado a las empresas ofrece m\u00faltiples ventajas. Si hablamos de Branding, un e-book descargable es un recurso muy poderoso. No solo eso, tambi\u00e9n a  nivel de captaci\u00f3n y conversi\u00f3n<\/strong>.<\/p>\n

En este aspecto, el dise\u00f1o editorial se adapta completamente al Briefing de marca de la empresa, respetando las tipograf\u00edas<\/a>, el color exacto o paleta de colores, etc. El resultado siempre es positivo cuando apostamos por una buena empresa. <\/p>\n

Aquellos profesionales o artistas independientes tambi\u00e9n encuentran en el dise\u00f1o editorial una oportunidad para darse a conocer<\/strong> y mostrarse profesionales en su campo. Incluso es posible que conozcas alg\u00fan caso. El impacto es igual de optimista. <\/p>\n

\u00bfC\u00f3mo vistes tus contenidos?<\/h2>\n

El dise\u00f1o editorial sirve, en base a lo expuesto, para vestir<\/em> adecuadamente nuestros contenidos<\/strong>. Esto implica dotarlos de una buena estructura, una lectura fresca y que enganche, un formato accesible para el p\u00fablico interesado y otras cosas que forman parte de la compleja, pero necesaria disciplina. <\/p>\n

La verdadera importancia sobre para qu\u00e9 sirve el dise\u00f1o editorial reside en ser conscientes del impacto que ejercemos cuando mostramos un contenido<\/strong>. No hacer nada, no reporta resultados; pero hacerlo mal, ofrece resultados nefastos. <\/p>\n

Si queremos mostrarnos profesionales y consolidar nuestra marca<\/strong>, sea cual sea el tipo de contenidos que divulguemos, el dise\u00f1o editorial es una necesidad. Tambi\u00e9n si deseamos cosechar una carrera a largo plazo con la que vayamos ganando autoridad y relevancia en el \u00e1rea, nicho o sector para el que trabajamos. <\/p>\n

\u00bfTe ayudamos a preparar el dise\u00f1o editorial perfecto para tu publicaci\u00f3n?<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

En la actualidad, lo visual se impone. La vista es uno de los sentidos m\u00e1s desarrollados en el ser humano y […]<\/p>\n","protected":false},"author":1,"featured_media":4004,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24],"tags":[],"class_list":["post-4005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"\n\u00bfPara qu\u00e9 sirve el dise\u00f1o editorial? 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