{"id":4005,"date":"2022-02-07T09:59:00","date_gmt":"2022-02-07T09:59:00","guid":{"rendered":"https:\/\/new.salago.design\/sin-categorizar\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\/"},"modified":"2026-07-31T11:11:15","modified_gmt":"2026-07-31T11:11:15","slug":"sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros","status":"publish","type":"post","link":"https:\/\/salago.design\/es\/blog\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\/","title":{"rendered":"\u00bfSabes para qu\u00e9 sirve el dise\u00f1o editorial? \u00a1Mucho m\u00e1s que libros!"},"content":{"rendered":"
\n
\n
\n

En la actualidad, lo visual se impone<\/strong>. La vista es uno de los sentidos m\u00e1s desarrollados en el ser humano y el canal por el que obtiene e incluso retiene m\u00e1s informaci\u00f3n. El dise\u00f1o editorial es m\u00e1s que una primera impresi\u00f3n, de hecho, cabe plantearse si realmente sabemos para qu\u00e9 sirve el dise\u00f1o editorial y si estamos aprovechando todas las oportunidades que ofrece. <\/p>\n<\/div>\n<\/div>\n

\n
\n
\n

\u00bfQu\u00e9 es el dise\u00f1o editorial en pocas palabras?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n

Se trata de una rama del dise\u00f1o gr\u00e1fico que se ocupa de los procesos de composici\u00f3n y maquetaci\u00f3n<\/strong> de archivos divulgativos, por eso est\u00e1 presente en libros y tambi\u00e9n en medios como peri\u00f3dicos o revistas.<\/p>\n

Como rama de una disciplina, tiene su propia jerga y complejidad, lo que ha hecho necesario que se estructuren y definan bien los componentes de un buen dise\u00f1o editorial. \u00bfNecesitas especialistas en ello? Obt\u00e9n el mejor servicio de  dise\u00f1o editorial en Madrid con salago.design.com<\/a>.<\/p>\n<\/div>\n<\/div>\n

\n
\n

\u00bfPara qu\u00e9 sirve el dise\u00f1o editorial?<\/h2>\n

Una de las cosas para las que sirve el dise\u00f1o editorial es para organizar el contenido<\/strong>. El formato pierde efecto si no se tienen bien definidas tanto la historia a contar, como su estructura y el objetivo que se desea cumplir. <\/p>\n

Otra de las cosas para las que sirve el dise\u00f1o editorial es para aportar ese formato imprescindible para captar la atenci\u00f3n del receptor<\/strong>. Puede que sea en im\u00e1genes, texto o una combinaci\u00f3n de ambas. <\/p>\n

El formato en el dise\u00f1o editorial implica mucho m\u00e1s que asignar una forma y un tama\u00f1o.<\/p>\n

\u00bfCu\u00e1l es el mejor formato que funciona con el tipo de informaci\u00f3n a mostrar? Quiz\u00e1s encaja en un soporte f\u00edsico como un cat\u00e1logo, folleto o anuario, entre otros; o en un soporte digital en forma de e-book, c\u00f3mic, etc. Puede que incluso en ambos, pero podemos estar seguros de que el dise\u00f1o editorial  sirve para mostrar correctamente una informaci\u00f3n a su p\u00fablico interesado.<\/strong><\/p>\n

Crear un puente s\u00f3lido y con conexi\u00f3n directa al destino de la informaci\u00f3n<\/h3>\n

Para ser efectivo, el dise\u00f1o editorial cuenta con muchas herramientas como la elecci\u00f3n de la tipograf\u00eda, la disposici\u00f3n de los p\u00e1rrafos y cap\u00edtulos, la portada, etc<\/strong>. Todo esto tiene un componente art\u00edstico combinado con una estrategia de marketing. <\/p>\n

El dise\u00f1o editorial, en su pol\u00edtica est\u00e1ndar, respeta la idea central y delimita muy bien tanto los objetivos<\/strong> perseguidos con la exposici\u00f3n de la informaci\u00f3n con los consumidores de contenido interesados.<\/p>\n

Esta funci\u00f3n nace de esta rama y nos ayuda a entender con mayor amplitud para qu\u00e9 sirve el dise\u00f1o editorial.<\/p>\n

Un manuscrito, un c\u00f3mic, una presentaci\u00f3n de un proyecto o noticia, no tendr\u00eda un gran impacto si no se controlaran todos los aspectos mencionados y algunos adicionales.<\/p>\n

Las empresas pueden encontrar -y, de hecho, encuentran- en este recurso un potencial incalculable<\/strong>.<\/p>\n

\u00bfPara qu\u00e9 sirve el dise\u00f1o editorial para empresas?<\/h2>\n

El dise\u00f1o editorial aplicado a las empresas ofrece m\u00faltiples ventajas. Si hablamos de Branding, un e-book descargable es un recurso muy poderoso. No solo eso, tambi\u00e9n a  nivel de captaci\u00f3n y conversi\u00f3n<\/strong>.<\/p>\n

En este aspecto, el dise\u00f1o editorial se adapta completamente al Briefing de marca de la empresa, respetando las tipograf\u00edas<\/a>, el color exacto o paleta de colores, etc. El resultado siempre es positivo cuando apostamos por una buena empresa. <\/p>\n

Aquellos profesionales o artistas independientes tambi\u00e9n encuentran en el dise\u00f1o editorial una oportunidad para darse a conocer<\/strong> y mostrarse profesionales en su campo. Incluso es posible que conozcas alg\u00fan caso. El impacto es igual de optimista. <\/p>\n

\u00bfC\u00f3mo vistes tus contenidos?<\/h2>\n

El dise\u00f1o editorial sirve, en base a lo expuesto, para vestir<\/em> adecuadamente nuestros contenidos<\/strong>. Esto implica dotarlos de una buena estructura, una lectura fresca y que enganche, un formato accesible para el p\u00fablico interesado y otras cosas que forman parte de la compleja, pero necesaria disciplina. <\/p>\n

La verdadera importancia sobre para qu\u00e9 sirve el dise\u00f1o editorial reside en ser conscientes del impacto que ejercemos cuando mostramos un contenido<\/strong>. No hacer nada, no reporta resultados; pero hacerlo mal, ofrece resultados nefastos. <\/p>\n

Si queremos mostrarnos profesionales y consolidar nuestra marca<\/strong>, sea cual sea el tipo de contenidos que divulguemos, el dise\u00f1o editorial es una necesidad. Tambi\u00e9n si deseamos cosechar una carrera a largo plazo con la que vayamos ganando autoridad y relevancia en el \u00e1rea, nicho o sector para el que trabajamos. <\/p>\n

\u00bfTe ayudamos a preparar el dise\u00f1o editorial perfecto para tu publicaci\u00f3n?<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

En la actualidad, lo visual se impone. La vista es uno de los sentidos m\u00e1s desarrollados en el ser humano y […]<\/p>\n","protected":false},"author":7,"featured_media":4004,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24],"tags":[],"class_list":["post-4005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"\n\u00bfPara qu\u00e9 sirve el dise\u00f1o editorial? Todas las claves<\/title>\n<meta name=\"description\" content=\"\u00bfSabes para qu\u00e9 sirve el dise\u00f1o editorial? Conoce todas las claves y c\u00f3mo puedes sacar partido para tu empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salago.design\/es\/blog\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPara qu\u00e9 sirve el dise\u00f1o editorial? Todas las claves\" \/>\n<meta property=\"og:description\" content=\"\u00bfSabes para qu\u00e9 sirve el dise\u00f1o editorial? Conoce todas las claves y c\u00f3mo puedes sacar partido para tu empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/salago.design\/es\/blog\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\/\" \/>\n<meta property=\"og:site_name\" content=\"Salago\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-07T09:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-31T11:11:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/salago.design\/wp-content\/uploads\/2022\/02\/6509648ab76ccd8bac5fd5b2_para-que-sirve-el-diseno-editorial.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cristian Salazar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristian Salazar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/salago.design\\\/es\\\/blog\\\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/salago.design\\\/es\\\/blog\\\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\\\/\"},\"author\":{\"name\":\"Cristian Salazar\",\"@id\":\"https:\\\/\\\/salago.design\\\/es\\\/#\\\/schema\\\/person\\\/1d178dde771050ceaa76f2d20554bafd\"},\"headline\":\"\u00bfSabes para qu\u00e9 sirve el dise\u00f1o editorial? \u00a1Mucho m\u00e1s que libros!\",\"datePublished\":\"2022-02-07T09:59:00+00:00\",\"dateModified\":\"2026-07-31T11:11:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/salago.design\\\/es\\\/blog\\\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\\\/\"},\"wordCount\":820,\"publisher\":{\"@id\":\"https:\\\/\\\/salago.design\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/salago.design\\\/es\\\/blog\\\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/salago.design\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/6509648ab76ccd8bac5fd5b2_para-que-sirve-el-diseno-editorial.jpeg\",\"articleSection\":[\"Estrategia de branding\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/salago.design\\\/es\\\/blog\\\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\\\/\",\"url\":\"https:\\\/\\\/salago.design\\\/es\\\/blog\\\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\\\/\",\"name\":\"\u00bfPara qu\u00e9 sirve el dise\u00f1o editorial? Todas las claves\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/salago.design\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/salago.design\\\/es\\\/blog\\\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/salago.design\\\/es\\\/blog\\\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/salago.design\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/6509648ab76ccd8bac5fd5b2_para-que-sirve-el-diseno-editorial.jpeg\",\"datePublished\":\"2022-02-07T09:59:00+00:00\",\"dateModified\":\"2026-07-31T11:11:15+00:00\",\"description\":\"\u00bfSabes para qu\u00e9 sirve el dise\u00f1o editorial? Conoce todas las claves y c\u00f3mo puedes sacar partido para tu empresa.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/salago.design\\\/es\\\/blog\\\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/salago.design\\\/es\\\/blog\\\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/salago.design\\\/es\\\/blog\\\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\\\/#primaryimage\",\"url\":\"https:\\\/\\\/salago.design\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/6509648ab76ccd8bac5fd5b2_para-que-sirve-el-diseno-editorial.jpeg\",\"contentUrl\":\"https:\\\/\\\/salago.design\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/6509648ab76ccd8bac5fd5b2_para-que-sirve-el-diseno-editorial.jpeg\",\"width\":1536,\"height\":864},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/salago.design\\\/es\\\/blog\\\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/salago.design\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfSabes para qu\u00e9 sirve el dise\u00f1o editorial? \u00a1Mucho m\u00e1s que libros!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/salago.design\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/salago.design\\\/es\\\/\",\"name\":\"Salago Creative\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/salago.design\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/salago.design\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/salago.design\\\/es\\\/#organization\",\"name\":\"Salago\",\"alternateName\":\"Salago Design\",\"url\":\"https:\\\/\\\/salago.design\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/salago.design\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/salago.design\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/salago.png\",\"contentUrl\":\"https:\\\/\\\/salago.design\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/salago.png\",\"width\":1164,\"height\":460,\"caption\":\"Salago\"},\"image\":{\"@id\":\"https:\\\/\\\/salago.design\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/salago.design\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/salago-design\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/salago.design\\\/es\\\/#\\\/schema\\\/person\\\/1d178dde771050ceaa76f2d20554bafd\",\"name\":\"Cristian Salazar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e4aa95092c35970e611df14052a1f14eb48868bd14c5df2fcd6fba250faaa687?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e4aa95092c35970e611df14052a1f14eb48868bd14c5df2fcd6fba250faaa687?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e4aa95092c35970e611df14052a1f14eb48868bd14c5df2fcd6fba250faaa687?s=96&d=mm&r=g\",\"caption\":\"Cristian Salazar\"},\"description\":\"Brand design and strategy are key to competing in today's constantly evolving environment. I work with CEOs, founders, and CMOs to transform complexity into clarity and that clarity into real growth. For over 10 years, I've led Salago, a strategic design studio in Madrid, working on projects for startups, scaleups, and global institutions. My approach combines creative direction, branding, and strategic thinking to build brands that inspire trust, align teams, and generate impact.\",\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/cris_salago\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/cristiansalazargomez\\\/\"],\"url\":\"https:\\\/\\\/salago.design\\\/es\\\/blog\\\/author\\\/cristian-salazar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfPara qu\u00e9 sirve el dise\u00f1o editorial? Todas las claves","description":"\u00bfSabes para qu\u00e9 sirve el dise\u00f1o editorial? Conoce todas las claves y c\u00f3mo puedes sacar partido para tu empresa.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/salago.design\/es\/blog\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfPara qu\u00e9 sirve el dise\u00f1o editorial? Todas las claves","og_description":"\u00bfSabes para qu\u00e9 sirve el dise\u00f1o editorial? Conoce todas las claves y c\u00f3mo puedes sacar partido para tu empresa.","og_url":"https:\/\/salago.design\/es\/blog\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\/","og_site_name":"Salago","article_published_time":"2022-02-07T09:59:00+00:00","article_modified_time":"2026-07-31T11:11:15+00:00","og_image":[{"width":1536,"height":864,"url":"https:\/\/salago.design\/wp-content\/uploads\/2022\/02\/6509648ab76ccd8bac5fd5b2_para-que-sirve-el-diseno-editorial.jpeg","type":"image\/jpeg"}],"author":"Cristian Salazar","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Cristian Salazar","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/salago.design\/es\/blog\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\/#article","isPartOf":{"@id":"https:\/\/salago.design\/es\/blog\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\/"},"author":{"name":"Cristian Salazar","@id":"https:\/\/salago.design\/es\/#\/schema\/person\/1d178dde771050ceaa76f2d20554bafd"},"headline":"\u00bfSabes para qu\u00e9 sirve el dise\u00f1o editorial? \u00a1Mucho m\u00e1s que libros!","datePublished":"2022-02-07T09:59:00+00:00","dateModified":"2026-07-31T11:11:15+00:00","mainEntityOfPage":{"@id":"https:\/\/salago.design\/es\/blog\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\/"},"wordCount":820,"publisher":{"@id":"https:\/\/salago.design\/es\/#organization"},"image":{"@id":"https:\/\/salago.design\/es\/blog\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\/#primaryimage"},"thumbnailUrl":"https:\/\/salago.design\/wp-content\/uploads\/2022\/02\/6509648ab76ccd8bac5fd5b2_para-que-sirve-el-diseno-editorial.jpeg","articleSection":["Estrategia de branding"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/salago.design\/es\/blog\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\/","url":"https:\/\/salago.design\/es\/blog\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\/","name":"\u00bfPara qu\u00e9 sirve el dise\u00f1o editorial? Todas las claves","isPartOf":{"@id":"https:\/\/salago.design\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/salago.design\/es\/blog\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\/#primaryimage"},"image":{"@id":"https:\/\/salago.design\/es\/blog\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\/#primaryimage"},"thumbnailUrl":"https:\/\/salago.design\/wp-content\/uploads\/2022\/02\/6509648ab76ccd8bac5fd5b2_para-que-sirve-el-diseno-editorial.jpeg","datePublished":"2022-02-07T09:59:00+00:00","dateModified":"2026-07-31T11:11:15+00:00","description":"\u00bfSabes para qu\u00e9 sirve el dise\u00f1o editorial? Conoce todas las claves y c\u00f3mo puedes sacar partido para tu empresa.","breadcrumb":{"@id":"https:\/\/salago.design\/es\/blog\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/salago.design\/es\/blog\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/salago.design\/es\/blog\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\/#primaryimage","url":"https:\/\/salago.design\/wp-content\/uploads\/2022\/02\/6509648ab76ccd8bac5fd5b2_para-que-sirve-el-diseno-editorial.jpeg","contentUrl":"https:\/\/salago.design\/wp-content\/uploads\/2022\/02\/6509648ab76ccd8bac5fd5b2_para-que-sirve-el-diseno-editorial.jpeg","width":1536,"height":864},{"@type":"BreadcrumbList","@id":"https:\/\/salago.design\/es\/blog\/sabes-para-que-sirve-el-diseno-editorial-mucho-mas-que-libros\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/salago.design\/es\/"},{"@type":"ListItem","position":2,"name":"\u00bfSabes para qu\u00e9 sirve el dise\u00f1o editorial? \u00a1Mucho m\u00e1s que libros!"}]},{"@type":"WebSite","@id":"https:\/\/salago.design\/es\/#website","url":"https:\/\/salago.design\/es\/","name":"Salago Creative","description":"","publisher":{"@id":"https:\/\/salago.design\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/salago.design\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/salago.design\/es\/#organization","name":"Salago","alternateName":"Salago Design","url":"https:\/\/salago.design\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/salago.design\/es\/#\/schema\/logo\/image\/","url":"https:\/\/salago.design\/wp-content\/uploads\/2026\/03\/salago.png","contentUrl":"https:\/\/salago.design\/wp-content\/uploads\/2026\/03\/salago.png","width":1164,"height":460,"caption":"Salago"},"image":{"@id":"https:\/\/salago.design\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/salago.design","https:\/\/www.linkedin.com\/company\/salago-design"]},{"@type":"Person","@id":"https:\/\/salago.design\/es\/#\/schema\/person\/1d178dde771050ceaa76f2d20554bafd","name":"Cristian Salazar","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/e4aa95092c35970e611df14052a1f14eb48868bd14c5df2fcd6fba250faaa687?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e4aa95092c35970e611df14052a1f14eb48868bd14c5df2fcd6fba250faaa687?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e4aa95092c35970e611df14052a1f14eb48868bd14c5df2fcd6fba250faaa687?s=96&d=mm&r=g","caption":"Cristian Salazar"},"description":"Brand design and strategy are key to competing in today's constantly evolving environment. I work with CEOs, founders, and CMOs to transform complexity into clarity and that clarity into real growth. For over 10 years, I've led Salago, a strategic design studio in Madrid, working on projects for startups, scaleups, and global institutions. My approach combines creative direction, branding, and strategic thinking to build brands that inspire trust, align teams, and generate impact.","sameAs":["https:\/\/www.instagram.com\/cris_salago\/","https:\/\/www.linkedin.com\/in\/cristiansalazargomez\/"],"url":"https:\/\/salago.design\/es\/blog\/author\/cristian-salazar\/"}]}},"_links":{"self":[{"href":"https:\/\/salago.design\/es\/wp-json\/wp\/v2\/posts\/4005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salago.design\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salago.design\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salago.design\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/salago.design\/es\/wp-json\/wp\/v2\/comments?post=4005"}],"version-history":[{"count":1,"href":"https:\/\/salago.design\/es\/wp-json\/wp\/v2\/posts\/4005\/revisions"}],"predecessor-version":[{"id":8835,"href":"https:\/\/salago.design\/es\/wp-json\/wp\/v2\/posts\/4005\/revisions\/8835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salago.design\/es\/wp-json\/wp\/v2\/media\/4004"}],"wp:attachment":[{"href":"https:\/\/salago.design\/es\/wp-json\/wp\/v2\/media?parent=4005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salago.design\/es\/wp-json\/wp\/v2\/categories?post=4005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salago.design\/es\/wp-json\/wp\/v2\/tags?post=4005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}