{"id":3742,"date":"2024-10-02T11:30:00","date_gmt":"2024-10-02T11:30:00","guid":{"rendered":"https:\/\/new.salago.design\/sin-categorizar\/branding-sensorial-mas-alla-de-la-vista\/"},"modified":"2026-03-24T12:05:55","modified_gmt":"2026-03-24T12:05:55","slug":"branding-sensorial-mas-alla-de-la-vista","status":"publish","type":"post","link":"https:\/\/salago.design\/es\/blog\/branding-sensorial-mas-alla-de-la-vista\/","title":{"rendered":"Imagen de marca sensorial: m\u00e1s all\u00e1 de la vista"},"content":{"rendered":"\t\t
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\u00bfSab\u00edas que el 75% de nuestras emociones est\u00e1n influenciadas por los olores?<\/p>\n


Esto nos lleva a reflexionar sobre el poder del branding sensorial, que no se limita a lo visual, sino que abarca c\u00f3mo experimentamos una marca a trav\u00e9s de todos nuestros sentidos: olfato, vista, o\u00eddo y tacto. Este enfoque hol\u00edstico permite a las marcas crear experiencias m\u00e1s profundas y memorables que perduran en la mente de los consumidores. <\/p>\n


What is sensory branding?<\/strong><\/h3>\n

\u200d<\/p>\n

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\u200d<\/p>\n

Sensory branding uses stimuli like sound, touch, and smell to forge stronger emotional connections. It goes beyond the visual, incorporating elements such as scents, sounds, textures, and flavors to enrich the customer experience. By integrating these sensory stimuli, brands can build a deeper and more lasting identity within the user experience, facilitating loyalty and differentiation in a competitive market. This helps consumers associate the brand with unique and pleasurable sensations. <\/p>\n

<\/p>\n

Cierra los ojos y piensa\u2026<\/h3>\n


Del inconfundible aroma a caf\u00e9 reci\u00e9n hecho que te recibe al entrar en un Starbucks. Este aroma no solo invita a los clientes a entrar, sino que tambi\u00e9n evoca una sensaci\u00f3n de comodidad y familiaridad, reforzando as\u00ed la conexi\u00f3n emocional con los consumidores. <\/p>\n

\u200d<\/p>\n

\u00bfC\u00f3mo puede una marca aplicarlo?<\/h3>\n


Una marca puede aplicar el branding sensorial de varias maneras:<\/p>\n

    \n
  • Olfato: Crea aromas exclusivos para productos o establecimientos, de modo que los consumidores recuerden tu marca cada vez que perciban ese aroma.<\/li>\n
  • Sonido: No hay nada m\u00e1s pegadizo que una melod\u00eda o un sonido espec\u00edfico que se reproduzca en anuncios, en puntos de venta o al entrar en el sitio web.<\/li>\n
  • Tacto: Utilice materiales innovadores en el embalaje, como cajas con diferentes acabados (lisos, rugosos, fabricados con materiales innovadores, etc.), que inviten al usuario a tocar y explorar.<\/li>\n
  • Degustaci\u00f3n: Ofrecer catas de productos durante eventos o en la tienda, como una marca de chocolate que permite a los clientes probar diferentes variedades y asociarlas con su identidad.<\/li>\n
  • Visi\u00f3n: Crear logotipos y s\u00edmbolos din\u00e1micos que cambien de color y forma, generando una experiencia visual din\u00e1mica. Implementar elementos visuales como animaciones 3D que reflejen la identidad de la marca, utilizando una paleta de colores y una tipograf\u00eda que evoquen emociones espec\u00edficas. <\/li>\n<\/ul>\n

    \u200d<\/p>\n

    Ejemplos de marcas que han incorporado el marketing sensorial<\/strong><\/p>\n

    \u200d<\/p>\n

      \n
    • VISA: La compa\u00f1\u00eda ha incorporado un sonido distintivo que se reproduce al finalizar una transacci\u00f3n, brindando una sensaci\u00f3n de seguridad y satisfacci\u00f3n al cliente. Este sonido est\u00e1 dise\u00f1ado para asociarse con la finalizaci\u00f3n de una compra, reforzando as\u00ed la confianza en la marca. <\/li>\n<\/ul>\n

      \u200d<\/p>\n

      Visa Sensory Branding utiliza se\u00f1ales sensoriales (animaci\u00f3n, sonido y retroalimentaci\u00f3n h\u00e1ptica) creadas para entornos web, m\u00f3viles y puntos de venta f\u00edsicos.<\/p>\n

      \u200d<\/p>\n

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      \u200d<\/p>\n

      <\/p>\n

      \u200d<\/p>\n

        \n
      • Singapore Airlines: La aerol\u00ednea utiliza una fragancia exclusiva en sus vuelos, que combina notas de rosa, lavanda y c\u00edtricos. Este perfume se aplica a las toallas que se ofrecen a los pasajeros y se dispersa en el aire, creando una experiencia olfativa que los clientes asocian exclusivamente con la marca. <\/li>\n
      • Dunkin’ Donuts:<\/strong> En una innovadora campa\u00f1a en Corea del Sur, la marca instal\u00f3 difusores con aroma a caf\u00e9 en los autobuses. El aroma se liberaba simult\u00e1neamente con la publicidad de la marca que se reproduc\u00eda por los altavoces. Los resultados fueron notables: un aumento del 29 % en el consumo de caf\u00e9 en las tiendas y un incremento del 16 % en las visitas. <\/li>\n
      • Warner Bros.:<\/strong> Durante la promoci\u00f3n del estreno de la pel\u00edcula de Willy Wonka, Warner Bros. lanz\u00f3 una activaci\u00f3n olfativa en las paredes de la estaci\u00f3n de metro de Callao, que estaban cubiertas con el p\u00f3ster de la pel\u00edcula. El aroma a chocolate se extendi\u00f3 por toda la zona, captando la atenci\u00f3n de los pasajeros del metro. <\/li>\n<\/ul>\n

        \u200d<\/p>\n

        \n
        \"\"<\/div>\n<\/figure>\n

        \u200d<\/p>\n

        \u200d<\/p>\n

        Atr\u00e9vete a ir m\u00e1s all\u00e1\u2026<\/h3>\n


        Implementar una estrategia de marca sensorial desde las primeras etapas puede ser un factor diferenciador clave para tu marca en un mercado saturado. Este enfoque no solo facilita la creaci\u00f3n de conexiones emocionales con los consumidores, sino que tambi\u00e9n mejora la experiencia del cliente y fomenta la fidelizaci\u00f3n. <\/p>\n


        La metodolog\u00eda de Salago consiste en crear marcas audaces que se distingan de la competencia. Si est\u00e1s listo para explorar el poder del branding sensorial, cont\u00e1ctanos y desarrollaremos una estrategia para transformar la experiencia de tu marca. <\/p>\n

        \u200d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        \u00bfSab\u00edas que el 75% de nuestras emociones est\u00e1n influenciadas por los olores? Esto nos lleva a reflexionar sobre el poder […]<\/p>\n","protected":false},"author":1,"featured_media":3752,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24],"tags":[],"class_list":["post-3742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"\nDescubre todo lo que debes saber del Branding Sensorial<\/title>\n<meta name=\"description\" content=\"\u00bfNo sabes qu\u00e9 es el Branding sensorial? 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