{"id":2718,"date":"2020-07-03T05:55:00","date_gmt":"2020-07-03T05:55:00","guid":{"rendered":"https:\/\/cliente.megabits.es\/uncategorized\/como-hacer-videos-cortos-para-redes-sociales\/"},"modified":"2026-08-27T16:41:14","modified_gmt":"2026-08-27T16:41:14","slug":"how-to-make-short-videos-for-social-media-4-tips-for-success","status":"publish","type":"post","link":"https:\/\/salago.design\/en\/blog\/how-to-make-short-videos-for-social-media-4-tips-for-success\/","title":{"rendered":"How to make short videos for social media: 4 tips for success"},"content":{"rendered":"<div data-rt-embed-type=\"true\">\n<div class=\"wpb_text_column wpb_content_element \u00a0parh2\">\n<div class=\"wpb_wrapper\">\n<h2>\u201cVideos are becoming increasingly popular on social media, especially on mobile devices. Over the past year, the time people spent watching Facebook Live each day increased fourfold, and Instagram videos by 80%.\u201d<\/h2>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \u00a0parp1\">\n<div class=\"wpb_wrapper\">\n<p>To create engaging videos and succeed on social media, short videos are recommended. Sounds easy, but where do you start?<\/p>\n<p>In this guide, you&#8217;ll learn step-by-step how to make short videos for social media, from just a few seconds to a few minutes. Learn how to capture attention with your content.<\/p>\n<div class=\"wpb_text_column wpb_content_element \u00a0vc_custom_1593762510237 parlih2\">\n<div class=\"wpb_wrapper\">\n<h2>How to create engaging videos for social media<\/h2>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \u00a0parp1\">\n<div class=\"wpb_wrapper\">\n<p>Creating videos can be more challenging than writing a blog post or designing an image. But it&#8217;s not as difficult as you might think.<\/p>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \u00a0vc_custom_1593762551087 parlih2\">\n<div class=\"wpb_wrapper\">\n<h3>Develop and implement a marketing plan<\/h3>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \u00a0parp1\">\n<div class=\"wpb_wrapper\">\n<p>The first step is to generate ideas for your videos. Here are three quick ways to generate hundreds of ideas:<\/p>\n<ul>\n<li>Consider your blog posts. If you blog, like we do, you probably have a treasure trove of ideas in your blog content. Posts that resonate with your audience are likely excellent content for your videos.<\/li>\n<li>Analyze the most shared content. Do some quick research to see what content is most shared by your target audience so you can offer exactly what they need.<\/li>\n<li>Analyze the competition. Check out the social media of your competitors or similar brands to start your research.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \u00a0vc_custom_1593762680727 parlih2\">\n<div class=\"wpb_wrapper\">\n<h3>Record in a suitable and attractive way<\/h3>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \u00a0parp1\">\n<div class=\"wpb_wrapper\">\n<p>Now for the fun part: recording. Thanks to technological advancements (and smartphones), you can create engaging, high-quality videos with just a few simple tools and tricks. Here are some of our suggestions:<\/p>\n<ul>\n<li>Use your phone. You don&#8217;t need expensive video equipment to get started. One of the most powerful video tools is in your pocket: your mobile phone. You can also use it for editing thanks to the numerous apps available.<\/li>\n<li>Stabilize with a tripod. Stabilized video helps make your content look much more professional.<\/li>\n<li>Make sure you have good lighting, speak into a microphone, or create an attractive background.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \u00a0vc_custom_1593762831435 parlih2\">\n<div class=\"wpb_wrapper\">\n<h3>Time spent on each social network<\/h3>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \u00a0parp1\">\n<div class=\"wpb_wrapper\">\n<p>This is one of the most important tips to keep in mind: be brief and concise.<br \/>\nEach social network has different results depending on video length, so you need to know the ideal length for each platform. For example, Facebook videos under a minute tend to get the most attention, while Instagram videos on IGTV should be a different length than those on the feed or in Stories.<br \/>\nBe aware that Instagram limits video uploads to 60 seconds on the feed. Most other major social networks don&#8217;t have similar restrictions. Keep this in mind before recording to avoid wasting time and ultimately being unable to use your content.<\/p>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \u00a0vc_custom_1593762897581 parlih2\">\n<div class=\"wpb_wrapper\">\n<h3>Format on each social network<\/h3>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \u00a0parp1\">\n<div class=\"wpb_wrapper\">\n<p>When creating videos for social media, you have several options when selecting the format you want to display: portrait, landscape, square, or full screen.<br \/>\nPortrait and landscape are quite popular when recording social videos with phones; however, the most reliable format is square. Why is this?<\/p>\n<ul>\n<li>It looks good on desktops.<\/li>\n<li>It looks good on mobile devices.<\/li>\n<li>Platforms like Instagram often crop parts of your video if it&#8217;s not square.<\/li>\n<\/ul>\n<p>Choosing between horizontal and vertical mode isn&#8217;t the end of your decision-making process.<\/p>\n<p>You can film videos for social media without considering video specifications. Facebook, Instagram, YouTube, and other networks will reformat the videos so they can be viewed on their respective platforms.<\/p>\n<p>However, for the best resolution and user experience, it&#8217;s a good idea to familiarize yourself with the video specifications accepted by the platform where you plan to publish.<br \/>\nLearning how to make videos for social media might seem intimidating at first, but the goal is to make the process less tedious and time-consuming for your business. With the tips described above, you can create great content for your target audience across different platforms.<br \/>\nIf you need help creating engaging content for your business&#8217;s social media, you can opt for video marketing from <a href=\"https:\/\/salago.design\/contact\/\">salago.design,<\/a> experts in this type of content and with the professional tools you need to stand out.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cVideos are becoming increasingly popular on social media, especially on mobile devices. Over the past year, the time people spent [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to make short videos for social media in 4 steps<\/title>\n<meta name=\"description\" content=\"Do you want to know how to make short videos for social media? 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