{"id":2705,"date":"2021-04-21T07:51:00","date_gmt":"2021-04-21T07:51:00","guid":{"rendered":"https:\/\/cliente.megabits.es\/uncategorized\/como-se-hace-el-proceso-de-diseno-de-packaging\/"},"modified":"2026-08-27T16:44:20","modified_gmt":"2026-08-27T16:44:20","slug":"how-is-it-done-the-packaging-design-process","status":"publish","type":"post","link":"https:\/\/salago.design\/en\/blog\/how-is-it-done-the-packaging-design-process\/","title":{"rendered":"How is it done\u2026?: The packaging design process"},"content":{"rendered":"<p>You probably already know that branding is fundamental to a company, but what you might not know is that custom packaging is responsible for more than half of a company&#8217;s sales.<\/p>\n<p>In fact, 52% of consumers worldwide make purchasing decisions based on the packaging. After all, it&#8217;s one of the first impressions they get of your product.<\/p>\n<p>If you&#8217;re wondering how the packaging design process works to create an amazing package, this article is for you. Discover all the key elements.<\/p>\n<p id=\"\"><img decoding=\"async\" id=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-size: 1rem;\" src=\"https:\/\/salago.design\/wp-content\/uploads\/2026\/03\/66fa97a7893a253b802876ce_650952eb5cd351dda0e2cdec_diseno-de-packaging.jpg\" alt=\"\" width=\"auto\" height=\"auto\" \/><\/p>\n<h2>3 Stages of the Packaging Design Process<\/h2>\n<p>Product packaging must be both functional and attractive; without either, companies risk losing a significant portion of their sales potential. It&#8217;s crucial to have a specialized graphic designer to achieve the desired results, as packaging is a fundamental element of your business&#8217;s marketing strategy.<\/p>\n<h2>Aligning Product Design with Your Brand Identity<\/h2>\n<p>Your product packaging must accomplish two things: convince the customer to buy that specific product and convince them to remain loyal to your brand. Therefore, it&#8217;s essential that all your product packaging aligns with your brand identity and appeals to your ideal customer.<\/p>\n<p>So, start with your ideal customer. Develop a buyer persona and evaluate what motivates that person to make a purchase. This will help you tailor design decisions, such as the color scheme, font, and photography.<\/p>\n<p>Next, consider the aspects of your business that differentiate you from your competitors. Identifying your brand&#8217;s value in the market is an important step in establishing the foundation for your packaging design.<\/p>\n<h2>Technical Aspects and Design Phase<\/h2>\n<p>Once you have developed the concept for your product, you can begin the design phase. During this stage, it is necessary to combine technical and artistic decisions to produce a product capable of capturing the attention of your ideal customer and enhancing your brand&#8217;s presence at any point of sale.<\/p>\n<h3>It is necessary to gather logistical information before starting to design:<\/h3>\n<p>For how many packages will you need designs? For example, will you simply be producing a label for a bottle, or will you also need a design for a shipping box?<\/p>\n<ul id=\"\">\n<li id=\"\">Package dimensions.<\/li>\n<li>Product text. Your brand, slogan, product name, description, and any required information, such as ingredients, nutritional information, or barcodes, must be ready before design begins.<\/li>\n<li>Images to be used in the design.<\/li>\n<li>Colors, fonts, and logos aligned with the brand.<\/li>\n<\/ul>\n<p>Next, it&#8217;s important to decide on the hierarchy and order of the information. For example, is it more important for your customers to quickly understand that your product is vegan? Or do you prefer to establish your brand presence? If so, your brand name should be the most prominent element in the design.<\/p>\n<h3>Packaging Printing<\/h3>\n<p>Once the graphic designer has finished designing the packaging, it&#8217;s time to move on to printing. But be careful! Before placing a large order, it&#8217;s advisable to request a proof from the printer.<\/p>\n<p>This will allow you to see if everything is correct and if it looks right. The design might look great on the computer, but when printed, the colors might not stand out as much, or some changes might be needed.<\/p>\n<p>This way, you won&#8217;t have to worry if any changes are necessary since there will only be one proof print.<\/p>\n<p>Now you know all about the packaging design process and the importance of doing it correctly to connect with your target audience from the very first impression. If you want your brand to be remembered, you can contact our packaging design studio in Salago \u2013 we&#8217;ll help you achieve it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You probably already know that branding is fundamental to a company, but what you might not know is that custom [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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