Short answer: climate tech branding stops working when it sells the mission instead of the substitution. Both ends of the market moved in 2025 and they moved in […]
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On 27 September 2026, the EU’s Empowering Consumers Directive (2024/825) becomes binding across […]
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Agtech branding costs the same as any other B2B project — €20,000 to €45,000 for positioning […]
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A biotech rebrand costs €20,000 to €45,000 in 2026 for repositioning plus a new identity system, […]
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In 2026, a B2B branding project from a European studio typically costs between €8,000 and €50,000, […]
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A consulting firm sells judgement: diagnosis, direction and a plan that someone else then has to […]
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B2B brand positioning is a written decision, not a tagline: it names the category you compete in, the person who […]
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Most branding mistakes in a growing startup are the same mistake wearing seven different costumes: […]
Did you know that 75% of our emotions are influenced by what we smell?
This leads us to reflect on the power of sensory branding, which isn't limited to the visual, but encompasses how […]